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Univision Network Ranked No. 3 Last Week Among Young Adults 18-34, Outperforming CBS and FOX

By Univision PR Team

Sep 9, 2015

Univision Broadcast Prime Highlights – Week of August 31, 2015 to September 6, 2015

  • Last week (M-SU), Univision Network ranked No. 3 and No. 4 in primetime among young Adults 18-34 and Adults 18-49, respectively, outperforming FOX in each demographic.  Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six nights among young Adults 18-34.
  • “Amores con Trampa” (Fooled Into Love) helped make Univision the No. 2 and No. 3 network during the 8 p.m. hour among young Adults 18-34 and Adults 18-49, outperforming ABC and FOX in each demographic.  The novela saw week-to-week growth among Total Viewers 2+ (+6% to 2.4 million), Adults 18-49 (+3% to 1.1 million) and young Adults 18-34 (+6% to 504,000).
  • “Lo Imperdonable” (The Unforgivable) helped make Univision the No. 2 and No. 3 network during the 9pm hour among young Adults 18-34 and Adults 18-49, outperforming ABC and FOX in each demographic.  The novela saw week-to-week growth among Total Viewers 2+ (+15% to 2.7 million), Adults 18-49 (+11% to 1.2 million) and young Adults 18-34 (+8% to 486,000).
  • “Yo No Creo En Los Hombres” (I Don’t Trust Men) helped make Univision the No. 3 network during the 10 p.m. hour among both young Adults 18-34 and Adults 18-49, outperforming ABC and CBS in each demographic.  The novela saw week-to-week growth among Total Viewers 2+ (+13% to 2.1 million), Adults 18-49 (+10% to 1.0 million) and young Adults 18-34 (+8% to 409,000).
  • On Saturday, “Sábado Gigante” (Giant Saturday) helped make Univision the No. 3 network among both young Adults 18-34 and Adults 18-49, outperforming CBS and FOX in each demographic.  The show saw week-to-week growth among Total Viewers 2+ (+22% to 1.9 million), Adults 18-49 (+27% to 743,000) and young Adults 18-34 (+23% to 280,000).
  • On Sunday, Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    • “Aquí y Ahora” (Here and Now) helped make Univision the No. 2 network during the 7 p.m. hour among young Adults 18-34, outperforming CBS, NBC and FOX.  The show averaged 1.4 million Total Viewers 2+, 548,000 Adults 18-49 and 239,000 young Adults 18-34.
    • Next, the two-hour Juan Gabriel concert averaged 2.0 million Total Viewers 2+, 698,000 Adults 18-49 and 264,000 young Adults 18-34.
    • Finally, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+20% to 1.6 million) and Adults 18-49 (+10% to 578,000).

Broadcast Prime Network Rankers – Week of August 31, 2015 to September 6, 2015

chart 8.31.15

Source: The Nielsen Company. NPM (08/31/2015-09/06/2015),  Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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