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UniMás Reported Week-over-Week Gains Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

Sep 9, 2015

UniMás Broadcast Prime Highlights – Week of August 31, 2015 to September 6, 2015

  • Compared to the prior week, UniMás increased its prime viewership among Total Viewers 2+ (+9% to 645,000), Adults 18-49 (+4% to 341,000) and young Adults 18-34 (+5% to 162,000).
  • Versus the same week a year ago, UniMás also reported growth among Total Viewers 2+ (+14%), Adults 18-49 (+13%) and young Adults 18-34 (+23%).
  • Additionally, UniMás averaged more viewers than the combined audience of Estrella, Azteca and MundoFox among Total Viewers 2+ (+68%) and more than doubled the Adults 18-49 (+144%) and young Adults 18-34 (+166%) viewers.

Source: The Nielsen Company, NPM (08/31/2015-09/06/2015), Prior Week (08/24/2015-08/30/2015) & Previous Year (09/01/14 – 09/07/14). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Season to-date averages based on Most Current (09/22/2014-08/30/2015).

Broadcast Prime Network Rankers – Week of August 31, 2015 to September 6, 2015

chart 8.31.15

Source: The Nielsen Company. NPM (08/31/2015-09/06/2015),  Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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