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Univision Network Ranked No. 4 Last Week Among Both Young Adults 18-34 and Adults 18-49

Aug 18, 2015

Univision Broadcast Prime Highlights – Week of August 10, 2015 to August 16, 2015

  • Last week (M-SU), Univision Network ranked No. 4 in primetime among both young Adults 18-34 and Adults 18-49, outperforming FOX in each demographic. Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six nights this past week among young Adults 18-34.
  • “Amores con Trampa” (Fooled Into Love) helped make Univision the No. 3 network during the 8 p.m. hour among young Adults 18-34, outperforming ABC and FOX. The novela averaged 2.2 million Total Viewers 2+, 1.0 million Adults 18-49 and 448,000 young Adults 18-34.
  • Airing Monday to Friday 9 p.m.-10 p.m., “Lo Imperdonable” (The Unforgivable) saw week-to-week growth among Total Viewers 2+ (+5% to 2.3 million) and Adults 18-49 (+5% to 990,000).
  • At 10 p.m.,“Yo No Creo En Los Hombres” (I Don’t Trust Men) saw week-to-week growth among Total Viewers 2+ (+5% to 2.0 million), Adults 18-49 (+9% to 961,000) and young Adults 18-34 (+2% to 399,000).
  • On Saturday, “Sábado Gigante” (Giant Saturday) helped make Univision the No. 2 network among young Adults 18-34, outperforming CBS, NBC and FOX. The show averaged 1.4 million Total Viewers 2+, 498,000 Adults 18-49 and 198,000 young Adults 18-34.
  • On Sunday, Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    • At 7 p.m., “Aquí y Ahora” (Here and Now) averaged 1.4 million Total Viewers 2+, 573,000 Adults 18-49 and 207,000 young Adults 18-34.
    • Next, the Vicente Fernandez special, airing 8-10:13 p.m., averaged 1.8 million Total Viewers 2+, 753,000 Adults 18-49 and 267,000 young Adults 18-34.
    • Finally, “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 2 network in the 10 p.m. hour among young Adults 18-34, outperforming ABC and CBS. The show saw week-to-week growth among Total Viewers 2+ (+18% to 1.7 million), Adults 18-49 (+9% to 740,000) and young Adults 18-34 (+29% to 291,000).

Broadcast Prime Network Rankers – Week of August 10, 2015 to August 16, 2015

chart 8.10.15

Source: The Nielsen Company. NPM (08/10/2015-08/16/2015),  Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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