For July Sweep-to-Date, UniMás Reporting Strong Year-Over-Year Audience Growth Among Both Adults 18-49 and Young Adults 18-34
UniMás Broadcast Prime Highlights – Week of July 20, 2015 to July 26, 2015
UniMás’ continued coverage of the 2015 Copa Oro on Wednesday night drove them to the No. 1 network ranking among young Adults 18-34 and Adults 18-49, regardless of language. The semifinal match between Mexico vs. Panama averaged 4.3 million Total Viewers 2+, 2.5 million Adults 18-49 and 1.2 million young Adults 18-34.
For July sweeps-to-date, UniMás is delivering year-over-year double-digit audience growth in primetime among Adults 18-49 (+78% to 521,000) and young Adults 18-34 (+91% to 242,000). In addition, UniMás is:
- Delivering its 2nd highest-rated July Sweep primetime performance among Adults 18-49.
- Doubling its primetime audience versus the May 2015 sweep among both key demographic groups, Adults 18-49 (+103%) and young Adults 18-34 (+116%).
- Out-delivering CW in primetime by +48% among Adults 18-49 and +64% with young Adults 18-34.
UniMás, on average, delivered more than triple the Adults 18-49 (+215%) and young Adults 18-34 (+258%) viewers than the combined audience of Estrella, Azteca and MundoFox. UniMás also averaged more than double the viewers than the combined audience of Estrella, Azteca and MundoFox among Total Viewers 2+ (+113%).
Versus the same week a year ago (07/21/14 – 07/27/14), UniMás reported growth among Total Viewers 2+ (+61%), Adults 18-49 (+82%) and young Adults 18-34 (+92%) viewers.
Click here to see the broadcast primetime rankers for the week of July 20 through July 26, 2015.
Click here to see the NPM prime overnights grid report by program for the week of July 20 through July 26, 2015.
Source: The Nielsen Company, NPM (07/20/2015-07/26/2015) , Prior Week (07/13/2015-07/19/2015), July Sweep-to-Date (07/02/2015-07/26/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Program ranking excludes program with duration <29 min. Season to-date averages based on Most Current.
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