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UniMás Outperformed Telemundo as the No. 2 Spanish-Language Network Among Young Adults 18-34 on Three out of Seven Nights This Past Week

Jul 21, 2015

Season-to-Date, UniMás is the No. 2 Spanish Language Network on Saturday Nights, Out-Delivering Telemundo

UniMás Broadcast Prime Highlights
Week of July 13, 2015 to July 19, 2015

UniMás outperformed Telemundo as the No. 2 Spanish-language network among young Adults 18-34 on three out of seven nights this past week. UniMás also delivered more Adults 18-49 viewers than Telemundo on two out of seven nights this past week.

  • On Monday night, airing a Copa Oro match, UniMás ranked as the No. 2 Spanish-language network, out-delivering Telemundo among young Adults 18-34 (+1%).
  • UniMás continued its Copa Oro coverage on Wednesday night and held the No. 2 Spanish-language network rank among Total Viewers 2+(+48%), Adults 18-49 (+68%) and young Adults 18-34 (+77%).
  • On Saturday night, UniMás once again secured the No. 2 Spanish-language network rank with Total Viewers 2+ (+49%), Adults 18-49 (+50%) and young Adults 18-34 (+60%), out-delivering Telemundo.

Season-to-date, UniMás is the No. 2 Spanish-language network during Saturday primetime, out-delivering Telemundo among Total Viewers 2+ (+21%), Adults 18-49 (+17%) and young Adults 18-34 (+7%).

UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Total Viewers 2+ (+147%), and more than tripled the Adults 18-49 (+265%) and young Adults 18-34 (+410%).

Versus the same week a year ago (07/14/14 – 07/20/14), UniMás reported growth among Total Viewers 2+ (+74%), Adults 18-49 (+93%) and young Adults 18-34 (+100%) viewers.

UniMás Broadcast Prime Highlights
Week of July 13, 2015 to July 19, 2015

Univision and UniMás Broadcast Prime Highlights - Week of 7.13.15

Source: The Nielsen Company, NPM (07/13/2015-07/19/2015) and Prior Week (07/06/2015-07/12/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Program ranking excludes program with duration <29 min. Season to-date averages based on Most Current.

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