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UniMás Ranked as the No. 2 Spanish-Language Network for the Second Consecutive Saturday Night, Delivering More Than Double the Adults 18-49 and Young Adults 18-34 Viewers Than Telemundo

May 5, 2015

UniMás Broadcast Prime Highlights – Week of April 27, 2015 to May 3, 2015

  • UniMás ranked as the No. 2 Spanish-language network for the second consecutive Saturday night, out-delivering more than twice the Adults 18-49 (+114%) and young Adults 18-34 (+173%) viewers than Telemundo.  UniMás also out-delivered Telemundo for the fourth consecutive week among Total Viewers 2+ (+98%).

– At 8pm, UniMás aired a Liga Mexicana soccer match between America and Toluca, delivering 649,000 Total Viewers 2+, 379,000 Adults 18-49 and 222,000 young Adults 18-34.  In fact, the Liga Mexicana match on UniMás averaged more than triple the audience of  Telemundo’s 9pm Liga Mexicana match (Pachuca vs. Santos) among Total Viewers 2+ (+240%), Adults 18-49 (+287%) and young Adults 18-34 (+416%).

–  Season to-date, UniMás out-performs Telemundo as the No. 2 Spanish-language network during Saturday primetime with Total Viewers 2+ (+25%), Adults 18-49 (+20%) and young Adults 18-34 (+12%).

–  Thus far in the 14/15 Season, UniMás averaged more Total Viewers 2+ on Saturday nights than Telemundo for 24 out of 32 weeks (75% of the time). This past Saturday marks the fourth consecutive Saturday night that UniMás averaged more Total Viewers 2+ than Telemundo.

  • The 9pm series “Fugitivos” built its viewership week-to-week among Total Viewers 2+ (+6% to 281,000), Adults 18-49 (+7% to 164,000) and young Adults 18-34 (+55% to 90,000).
  • UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+29%) and young Adults 18-34 (+54%).

Broadcast Prime Network Rankers – Week of April 27, 2015 to May 3, 2015

chart week of 04.27.15

Source: The Nielsen Company, NPM (04/27/2015-05/03/2015) and Prior Week (04/20/2015-04/26/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Program ranking excludes program with duration <30 min. Season to-date averages based on Most Current.

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