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Univision Ranks as the No. 1 Network Ahead of ABC, CBS, NBC and FOX Among Adults 18-49 and Young Adults 18-34 during Season 9 Finale of "Nuestra Belleza Latina" (Our Latin Beauty)

By Univision PR Team

Apr 13, 2015

Finale Made Univision No. 1 Broadcast Station Regardless of Language Among Adults 18-49 and Young Adults 18-34 in Los Angeles, New York, Houston, Dallas, and Sacramento

Season 9 Finale Was the No. 1 Most Social Reality Series Ranked on Total Tweets Across English -and Spanish- Language Broadcast & Cable Networks


NEW YORK, NY – APRIL 13, 2015 – The Season 9 finale of the Univision Network’s hit reality competition, “Nuestra Belleza Latina” (Our Latin Beauty), reached 6.9 million Total Viewers 2+, who tuned in to all or part of the two-and-a-half hour broadcast that aired last night, Sunday April 12th, from 8:00 p.m. to 10:30 p.m. ET. The show averaged its highest-rated telecast in its full season run with 3.9 million Total Viewers 2+, 1.8 million Adults 18-49, 858,000 Young Adults 18-34 and 1.1 million Persons 12-34.

Last night’s grand finale of “Nuestra Belleza Latina” Season 9:

  • Grew by double-digit margins over the Season 8 finale among Total Viewers 2+ (+28%), Adults 18-49 (+26%), Young Adults 18-34 (+19%) and Persons 12-34 (+25%).
  • Made Univision the No. 1 broadcast network during the two-and-a- half hour finale (8:00 p.m.-10:30 p.m.) among Adults 18-49, Young Adults 18-34 and Persons 12-34.
  • Delivered more Adult 18-49 viewers than the first-run episodes of ABC’s “America’s Funniest Home Videos,” “Secrets and Lies” and “Revenge;” CBS’ “The Good Wife” and “Battle Creek;” NBC’s “Dateline” and “American Odyssey;” and FOX’s “The Last Man on Earth.”

In its full-run, “Nuestra Belleza Latina” reported audience growth over its Season 8 performance among all key demographic groups, including Total Viewers 2+ (+14% to 3.1 million), Adults 18-49 (+17% to 1.5 million), Young Adults 18-34 (+11% to 653,000) and Persons 12-34 (+19% to 834,000).

POST-SHOW HIGHLIGHTS

  • The 10:30 p.m. to 11:00 p.m. airing of “Sal y Pimienta” retained and increased its strong lead-in audience from “Nuestra Belleza Latina” and averaged its highest-rated performance in the current 2014/2015 season with 4.1 million Total Viewers 2+, 2 million Adults 18-49, 926,000 Young Adults 18-34 and 1.2 million Persons 12-34.
  • In fact, last night’s telecast of “Sal y Pimienta” was the second highest-rated in the program’s history among Adults 18-49 and Total Viewers 2+.
  • Additionally, the half-hour airing reported 2x more Young Adults 18-34 and Persons 12-34 as well as +80% more Adults 18-49 and +81% more Total Viewers 2+ in comparison to its current 2014/2015 season-to-date average.

Source: Nielsen, NPM, Sunday (04/12/2015) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aqui y Ahora,” Season 9 finale of “Nuestra Belleza Latina” and “Sal y Pimienta” based on NPM Fast National Ratings and English-language broadcast networks and Telemundo based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (short term and long term visitors included). Live+SD.

LOCAL HIGHLIGHTS

Locally, the “Nuestra Belleza Latina” Season 9 finale made Univision the No. 1 broadcast station in the 8:00 p.m.-10:30 p.m. time period among:

  • Total Viewers 2+ in Miami
  • Adults 18-49 and Young Adults 18-34 in Los Angeles, New York, Houston, Dallas and Sacramento

The “Nuestra Belleza Latina” finale made Univision the No. 1 broadcast station in the 8:00 p.m.-10:30 p.m. time period, out-delivering the ABC, CBS, NBC and FOX stations in Los Angeles among Young Adults 18-34 and in Miami among Adults 18-49 and Young Adults 18-34.

Among Young Adults 18-34, the “Nuestra Belleza Latina” Season 9 finale was the No. 1 broadcast program of the day in Los Angeles and Sacramento.

The “Nuestra Belleza Latina” Season 9 finale experienced significant growth versus the 2014 Season 8 finale among:

  • Total Viewers 2+ in New York, Miami, Houston, Chicago, Dallas, San Francisco, Phoenix and Sacramento.
  • Adults 18-49 in New York, Miami, Dallas, San Francisco, Phoenix and Sacramento.
  • Young Adults 18-34 in New York, Miami, Houston, Dallas and Sacramento.

Source: Nielsen, NSI (4/12/15), “Nuestra Belleza Latina” finale aired Sunday 8:00pm-10:30pm ET/PT, 7:00pm-9:30pm CT/MT.  Total Day defined as Sunday 6am-2am  Finale growth based on average impressions and compared to finale on 5/18/14 (8pm – 10pm)  Live+SD.

SOCIAL HIGHLIGHTS

The Season 9 finale of “Nuestra Belleza Latina” was the No. 1 Reality Series on April 12th on Twitter ranked on unique authors, Tweets, & Tweets per unique across all English and Spanish-language broadcast & cable networks. That day, the Twitter account for the series, @NuestraBelleza, was the No. 1 most mentioned TV Series Program Account on Twitter, while @RealOsmelSousa was the No. 1 most mentioned TV Series Talent Account. (Source: Nielsen, 4/12/15)

Additionally, Season 9 is the No. 1 most social reality series across its season ranked on total Tweets across all English and Spanish-language broadcast & cable networks. (Source: Nielsen, 1/18/15 – 4/12/15)

CONTACT:  Esther Mireya Tejeda emtejeda@univision.net 646-560-4829

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