UniMás Delivered More Viewers than the Combined Audience of Estrella, Azteca and MundoFox Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34
UniMás Broadcast Prime Highlights
Week of March 30, 2015 to April 5, 2015
UniMás was the No. 2 Spanish-language network on Tuesday night, delivering more Total Viewers 2+ (+21%), Adults 18-49 (+48%) and young Adults 18-34 (+86%) viewers compared to Telemundo.
- At 9 p.m., the Mexican National Team faced off against Paraguay in an international friendly match. The match attracted 2.3 Million Total Viewers 2+, 1.4 Million A18-49 and 737,000 young Adults 18-34 on Tuesday night. Furthermore, the live telecast ranked among the top 5 programs for the night among young Adults 18-34 and the top 10 programs with Adults 18-49.
Airing during the 8 p.m. hour (Monday-Friday), UniMás’ feature films grew its audience compared to the prior week among young Adults 18-34 (+10% to 117,000).
In its final week, the 9 p.m. series “Tiro de Gracia” (Coup of Grace) built its viewership for the second consecutive week among Total Viewers 2+ (+8% to 690,000), Adults 18-49 (+10% to 445,000) and young Adults 18-34 (+21% to 212,000).
Week-to-week, UniMás’ 10 p.m. dramatic series “La Esquina del Diablo” (The Devil’s Corner) grew its Adults 18-49 (+2% to 158,000) and young Adults 18-34 (+6% to 82,000).
UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Total Viewers 2+ (+41%), Adults 18-49 (+99%) and more than double the young Adults 18-34 (+155%).
Compared to the prior week, UniMás increased its prime viewership among Total Viewers 2+ (+4% to 659,000), Adults 18-49 (+5% to 388,000) and young Adults 18-34 (+13% to 189,000).
Source: The Nielsen Company, NPM (03/30/2015-04/05/2015) and Prior Week (03/23/2015-03/29/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Broadcast Prime Network Rankers
Week of March 30, 2015 to April 5, 2015
Source: The Nielsen Company. NPM (03/30/2015-04/05/2015), (03/23/2015-03/29/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.
###
