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Univision Network Ranked No. 3 Last Week Among Young Adults 18-34, Outperforming ABC and NBC

Mar 24, 2015

Univision Broadcast Prime Highlights
Week of March 16, 2015 to March 22, 2015

Last week (M-SU), Univision Network ranked No. 3 in primetime among Young Adults 18-34, outperforming ABC and NBC. Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among Young Adults 18-34.

Versus the same week last year, Univision saw growth among Total Viewers 2+ (+8%).

“Mi Corazón es Tuyo” (My Heart is Yours) helped make Univision the No. 2 network among Young Adults 18-34 in the Monday to Friday 8pm time period, outperforming ABC, CBS and NBC. The novela averaged 3.4 million Total Viewers 2+, 1.6 million Adults 18-49 and 803,000 Young Adults 18-34.

Airing Monday to Friday 9pm-10pm, “Hasta El Fin Del Mundo” averaged 3.1 million Total Viewers 2+, 1.4 million Adults 18-49 and 657,000 Young Adults 18-34.

At 10pm, “Que Te Perdone Dios” (Let God Forgive You) helped make Univision the No. 2 network among Young Adults 18-34, outperforming ABC and NBC. The novela averaged 2.6 million Total Viewers 2+, 1.2 million Adults 18-49 and 539,000 Young Adults 18-34.

Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the No. 2 and No. 3 network, respectively, on Saturday night among Adults 18-49 and Young Adults 18-34, outperforming ABC and FOX in each demographic. “Sabado Gigante” (Giant Saturday) grew week-to-week among Total Viewers 2+ (+5% to 2.0 million), Adults 18-49 (+28% to 865,000) and Young Adults 18-34 (+14% to 351,000).

On Sunday, Univision ranked as the No. 4 network among Young Adults 18-34, outperforming NBC. Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and Young Adults 18-34.

  • At 7pm, “Aqui y Ahora” (Here and Now) averaged 1.5 million Total Viewers 2+, 635,000 Adults 18-49 and 221,000 Young Adults 18-34.
  • Airing 8pm-9:59pm, “Nuestra Belleza Latina” (Our Latin Beauty) helped make Univision the No. 3 network among Young Adults 18-34 and Adults 18-49, outperforming CBS and NBC. The show averaged 2.6 million Total Viewers 2+, 1.2 million Adults 18-49 and 505,000 Young Adults 18-34.
  • At 9:59pm, “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 2 and No. 3 network, respectively, among Young Adults 18-34 and Adults 18-49, outperforming CBS in each demographic. The show averaged 2.7 million Total Viewers 2+, 1.2 million Adults 18-49 and 503,000 Young Adults 18-34.

Broadcast Prime Network Rankers
Week of March 16, 2015 to March 22, 2015

Broadcast Prime Network Rankers - Week of March 16, 2015
Source: The Nielsen Company. NPM (03/16/2015-03/22/2015), (03/09/2015-03/15/2015), (03/17/2014-03/23/2014), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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