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Season to-Date, UniMás is the No. 2 Spanish-Language Network During Saturday Primetime, Out-delivering Telemundo Among Adults 18-49 and Total Viewers 2+

By Univision PR Team

Mar 17, 2015

UniMás Delivered More Viewers than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Young Adults 18-34

UniMás Broadcast Prime Highlights – Week of March 9, 2015 to March 15, 2015

  • Season to-date, UniMás is the No. 2 Spanish-language network during Saturday primetime, out-delivering Telemundo among Adults 18-49 (+17%) and Total Viewers 2+ (+22%).
    • Thus far in the 14/15 Season, UniMás averaged more Adults 18-49 and Total Viewers 2+ than Telemundo for 19 out of 25 weeks (76% of the time).
    • UniMás out-delivered Telemundo on Saturday night among Adults 18-49 (+6%) and Total Viewers 2+ (+25%). UniMás’ entire primetime movie lineup, including the Cantinflas film “El Siete Machos” followed by “Belly of the Beast,” outperformed Telemundo’s entire prime lineup with Total Viewers 2+.
  • UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+28%) and young Adults 18-34 (+78%).
  • During the 9 p.m. hour (Monday-Friday), UniMás’ dramatic series “Tiro de Gracia” built its audience week-over-week among Total Viewers 2+ (+3% to 614,000).
  • For the third consecutive week, UniMás’ 10 p.m. dramatic series “La Esquina del Diablo” grew its Adults 18-49 (+8% to 171,000) and young Adults 18-34 audience (+15% to 90,000).

Source: The Nielsen Company, NPM (03/09/2015-03/15/2015) and Prior Week (03/02/2015-03/08/2015).

(Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD.  Season-to-date comparisons based on Most Current.

Broadcast Prime Network Rankers – Week of March 9, 2015 to March 15, 2015

 chart week of 03.09.15

Source: The Nielsen Company. NPM (03/09/2015-03/15/2015), (03/02/2015-03/08/2015), (03/10/2014-03/16/2014), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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