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Univision Network’s “Nuestra Belleza Latina” Delivering Double-Digit Year-Over-Year Audience Growth with Adults 18-49

By Univision PR Team

Mar 3, 2015

Seven Weeks into the Season, Site and App Visits Up +27% Year-Over-Year


NEW YORK – MARCH 3, 2015 – Univision Network’s “Nuestra Belleza Latina” (Our Latin Beauty), the longest-running and most popular beauty competition, is delivering double-digit year-over-year audience growth just seven weeks into the season with 1.6 million Adults 18-49 (+13%).

In its ninth season thus far, “Nuestra Belleza Latina” is also reporting impressive audience growth over comparable weeks in the previous season with 3.1 million Total Viewers 2 (+8%) and 665,000 young Adults 18-34 (+5%). The beauty competition has also positioned Univision as the fourth largest broadcast network in the time period on Sunday night among Total Viewers 2+, outperforming FOX.

ADDITIONAL HIGHLIGHTS

  • The Sunday, March 1, 2015 airing of “Nuestra Belleza Latina” ranked as the No. 1 program on all of television among Hispanics, averaging 3.2 million Total Viewers 2+ and 1.6 million Adults 18-49, ahead of AMC’s “The Walking Dead.”
  • On Oscar night – Sunday, February 22, 2015 – the sixth telecast of “Nuestra Belleza Latina” positioned Univision as the No. 2 broadcast network, outperforming CBS, NBC and FOX for the entire night among both Adults 18-49 and Adults 18-34, regardless of language.
  • With a younger audience that watches over 90% live, “Nuestra Belleza Latina” is delivering more Hispanic viewers than many of the English-language reality series including ABC’s “The Bachelor” and “Dancing With The Stars;” CBS’ “Amazing Race,” “Big Brother” and “Survivor;” NBC’s “Biggest Loser 16” and “The Voice;” and FOX’s “American Idol” in the current season.
  • “Nuestra Belleza Latina” has driven impressive gains of 20% in Twitter engagement in terms of Average Tweets per Unique Author versus comparable weeks in 2014.

DIGITAL HIGHLIGHTS

  • The “Nuestra Belleza Latina” site and app section have received over 3.0 million visits, up +27% compared to the first seven weeks of last season.
  • Total video views for the “Nuestra Belleza” YouTube Channel are up +11% month-to-month; 1.7 million views for February 2015 compared to 1.5 million views for January 2015. In comparison to last year’s premiere month (February 2014), video views are up +413% (1.5 million vs. 294,683). This trend continued into the following month, February 2015 is up +329% over March 2014.
  • On Hulu, “Nuestra Belleza Latina” totaled 147,083 video views for the month of February 2015, up +121% versus the comparable month last year. The series grew +357% month-to-month (February 2015: 147,083 vs. January 2015: 32,167).

Source: Nielsen, NPM, NPM-H (09/22/2014-03/01/2015), Mon-Sat 8pm-11pm & Sun 7pm-11pm, all original airings.  Univision’s “Nuestra Belleza Latina” airs on Sunday from 8pm to 11pm.  Most Current data. % Live data based on (09/22/2014-02/15/2015) Live vs. Live+7. Median Age based on Persons 2+. Nuestra Belleza Latina 1/18/15 to 3/1/15 vs Nuestra Belleza Latina 2/16/14 to 3/30/15, live/new. Adobe Analytics, February 10 to March 30, 2014 and January 12 to March 1, 2015; YouTube Analytics, Partner Uploaded (February 2014 to February 2015).  Views from United States Only; Hulu Partner Portal, includes both long from and short form video views. Date Range: February 2014 to February 2015.

CONTACT:  Paola Hernandez 646-560-4979 pahernandez@univision.net.

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