We connect brands to Bakersfield's Hispanic community by providing a variety of advertising and sponsorship opportunities across multiple platforms, including our award-winning television stations, Univision and UniMás.

Bakersfield is home to over half a million Hispanics, making up 57% of the total market population.  With an annual spending power of nearly $8 billion and making up 100% of the total projected population growth within the next five years, the influence of the Hispanic community will continue to grow.

To serve their large audience, Univision Bakersfield sponsors the largest grassroots events giving clients and community partners the opportunities to grow together. KABE Univision 39 is among the top Spanish-language TV stations in the market and continues to deliver local news and Univision network news, sports and entertainment to Bakersfield Hispanics. By offering counterprogramming through KBTF UniMás 31, we affirm our commitment to inform, empower and entertain our consumers in Bakersfield, while providing 360 solutions for brands looking to extend their reach across multiple platforms at the local level.

To learn how we can help grow your organization contact Jose Elgorriaga, VP of Sales, No. CA & DOS at or (559) 430-8410.


  • Through a deep-rooted understanding of our markets, we help our clients effectively connect to our consumers.
  • We utilize cross-platform packages (TV, Radio, Digital, Social & Local Activations) to engage our community.
  • From ideation to talent acquisition, we produce top quality spots and activations.
  • We activate your brand by integrating your message on Newscasts, Entertainment and Sports shows across TV and Radio platforms.

Univision's local Bakersfield television station

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Bakersfield's local UniMás station, complementing Univision network's programming

Bakersfield's local KUVI Quest Network Station

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