As President of U.S. Advertising Sales and Marketing at TelevisaUnivision, the world’s leading Spanish-language media and content company, Donna Speciale leads advertising sales and marketing across the company’s portfolio of broadcast, cable, digital, audio and live event platforms in the U.S. – including its renowned entertainment, news and sports properties as well as its ad-supported streaming service, ViX.
Since joining the company in January 2021, Speciale has transformed and modernized TelevisaUnivision’s U.S. ad sales business to deliver record ad revenue growth. An industry trailblazer, Speciale has propelled the world’s leading brands and agencies to embrace the growth potential of U.S. Hispanic consumers. She has shepherded several initiatives that have enhanced the company’s suite of capabilities for marketers to reach and engage U.S. Hispanics – including new advanced advertising products and cross-platform partnerships, a new Spanish-language branded content studio and the launch of the industry’s first-ever Hispanic household data graph. Under Speciale’s leadership, TelevisaUnivision has welcomed over 200 new clients to its roster of advertisers in the U.S.
Speciale has extensive knowledge of sales optimization spanning over two decades. Prior to this role, she served as President of Advertising Sales at WarnerMedia where she oversaw advertising revenue for the company’s domestic entertainment, news and kids multimedia brands. During her tenure, Speciale played a critical role in the groundbreaking launch of OpenAP, the first open platform for TV advertisers to reach audiences across publishers. Before WarnerMedia, she was President of Investment, Activation and Agency operations at MediaVest Worldwide, overseeing the agency’s integrated digital, broadcast, print and out-of-home practice. Speciale also held senior roles at WPP’s Mediacom earlier in her career.
Speciale has been recognized with numerous accolades throughout her career, including Multichannel News’ “Wonder Women,” Adweek50, Variety’s “New York Impact Report” and Broadcasting & Cable’s Hall of Fame as well as the “Advertising Woman of the Year,” “Impact Award” and “Working Woman Award” from SheRunsIt. She received the “Reisenbach Award for Distinguished Citizenship” by the John A. Reisenbach Foundation in 2014.
Speciale currently serves on the Board of Directors for National CineMedia and is a member of PTTOW! and the Video Advertising Bureau (VAB). She is also a corporate supporter and active member of She Runs It, as well as an advisor for Home From College and The Forem. Speciale holds a Bachelor of Science degree in Communications from Bryant University.