Six weeks ago we completed a national campaign entitled, ¡Estudia, Hay Dinero! (There’s Money to Study!) under our empowerment platform Univision Contigo (Univision with You), aimed at connecting Hispanic students to the resources available for them to pursue and complete a higher education with a focus on the financial aid options available after completion of the Free Application for Federal Student Aid (FAFSA).
The month-long campaign which we activated across local events, TV, radio, digital and social platforms attracted 40,000 attendees to the FAFSA workshops we held across the country, In Fresno, over 6,000 individuals attended the seven workshops – all held on a single day – in order to submit their FAFSA forms this year. 18,000 people took advantage of Univision Contigo’s comprehensive digital FAFSA guide, and more than 5,000 phone calls and 2,500 text messages were answered through the phone banks and text-message hotline. In Illinois, efforts across the city have led to over 51% of high school seniors submitting a FAFSA form as of March 1, 2015, which represents a 39% increase from the same date in 2010.
Our national partners included Get Schooled, the U.S. Department of Education and the Federal Student Aid Office, as well as local school districts, National Association for College Admission Counseling, Steps for College, among others, and through them we were able to connect funds for student aid to the students and families who are looking for that support.
For Univision, informing high school students, families, and the community at large about the resources available to fulfill their own educational aspirations has been a significant investment in helping them fulfill their aspirations. The success of this campaign clearly demonstrated that Hispanics are on the move towards increased education and looking for resources to help them fulfill their dreams.