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Hispanic Works: Case Studies From Top Marketers

There’s a lot of talk about the power of Hispanics to move the needle, and with good reason: 1 in 4 babies born in the U.S. is Hispanic, U.S. Hispanics have 15 more years of effective buying power than non-Hispanic whites, and if they were a country, U.S. Hispanics would have the 3rd fastest growing GDP in the world. But does messaging to Hispanics actually impact your bottom line? Watch this video to hear from top marketers who have found that in their experience… Hispanic Works.

Sources: Centers for Disease Control and Prevention -National Vital Statistics Reports, Vol. 65 No. 4, June 30, 2016; American Human Development Report -The Measure of America 2013–2014; (3) Nielsen, NPM and NPM-H 2017 TV Universe Estimates. U.S. Census Bureau, 2015 American Community Survey 1-Year Estimates Latino Donor Collaborative; Werner Schink and David Hayes-Bautista “Latino Gross Domestic Product (GDP) Report.” June 2017

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