When major U.S. sports leagues want to reach U.S. Hispanics, they know to partner with us. Univision Deportes has teamed up with the NBA for the launch of its new online hub for Hispanic sports fans, NBA.com/enebea. This is Univision’s second digital partnership with a marquee American sports league following our ongoing content partnership with the NFL and its NFL.com/espanol site.
Both of these official NBA and NFL properties are powered by UnivisionDeportes.com – the leading Spanish-language digital sports destination in the U.S. – and include exclusive content relevant to Hispanic fans, such as interviews with the players and coaches they care about most.
Why is this important? Our strong partnerships with leagues as recognizable and well-regarded as the NFL and NBA allow Univision Deportes to cultivate Hispanic fanáticos across their passion points, which extend far beyond soccer. U.S. Hispanics are increasingly bi-cultural, embracing the duality of their Latino heritage, mixed with American tastes and customs. Therefore, as both leagues strive to reach this powerful Hispanic demographic, they are eager to provide fans with content en español.
To that end, NBA.com/enebea provides must-see highlights, interviews, news and features, all of which are also available on the Univision Deportes app. In addition, Univision Deportes offers NBA fans two dedicated TV shows: Zona NBA, a weekly 60-minute show on UniMás, and Acción NBA, a weekly 30-minute highlight show airing on UDN. These programs complement NBA content regularly included in in-studio shows Contacto Deportivo and República Deportiva.
NFL.com/espanol serves tailored content to Hispanic NFL fans year-round in a culturally relevant and significant way. The platform is defined by its Spanish-language video highlights from every game, mobile highlights within the Univision Deportes app, plus exclusive interviews, articles, and special features.
Advertising opportunities are available across both sites to official league partners and non-partners alike. We are proud to bring valuable content to our viewers each day, and excited to deliver the best in-language coverage of the NFL and NBA available in the U.S.