Blog Sports

Premios Univision Deportes Goes LIVE in 2015

By Rick Resnick, SVP - Sales Marketing Strategy and Solutions

This December, the stars will be out for the next installment of Premios Univision Deportes, the ultimate awards show for U.S. Hispanic sports fans. A roster of world-famous sports talent and musical acts will gather in Miami to honor athletes across the leagues and teams that Hispanics care about most.

The two-hour show will be broadcast LIVE on Univision, with a one-hour pre-show and post-show on UDN – featuring  all the glitz, glamour and social media interaction that comes with a Univision award show production.

The inaugural Premios Deportes took place in December 2014, featuring dozens of sports personalities, such as baseball’s Albert Pujols and Nelson Cruz; boxing’s Juan Manuel Marquez; soccer’s Landon Donovan, David Villa and Carlos Valderrama; former Mexican National Team coach Miguel Herrera, telenovela actors, Miss Universe winners, top Latino musical acts and Univision personalities across sports, news and entertainment.

Here are the top three reasons advertisers should act now to get involved:

1. A Star-Studded Spectacle
Premios Deportes honors the top Hispanic athletes – from soccer, baseball, basketball, boxing, action sports, etc. – for their performances both on and off the field. Categories available for sponsorship include, but are not limited to:

  • Liga MX Player of the Year
  • Female Athlete of the Year
  • Lifetime Achievement Award

2. Where Sports Meets Entertainment
With live musical performances and entertainment celebrities, it is a rare mash-up of sports and entertainment. Top musical acts from Latin America will be announced in the weeks ahead.

3. Social Media Buzz
The live show promotes viewer interaction, including fan voting and messages of congratulations, and producers will offer behind-the-scenes looks on Facebook, Vine, Instagram, Twitter and more.

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