Blog Entertainment

Hispanics Hit the Theaters on Opening Weekend

By Univision Insights

It is commonly known that the success of a movie’s opening weekend is a key indicator to how it will perform overall in its run.  In its upcoming Moviegoing Report, Nielsen shares that Hispanics are 21% more likely to see a movie on opening weekend than the total population.  In fact, nearly 50% of Hispanics said they went Very Often or Often to theaters on opening weekend.

Source: Nielsen Moviegoing Report, 2013.

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