Blog CPG

Watch this Webinar: The Hispanic Super Snackers

By Liz Sanderson, SVP - Strategy and Insights

Watch this webinar as Liz Sanderson, VP of Strategy and Insights at Univision, and Adam Tremblay, Director at Kantar Vermeer, take you through the snacking habits and the path to purchase of Hispanics— or as we like to call them “The Super Snackers.”

In this webinar, you’ll learn:

  • The leading drivers of choice in Hispanic consumers’ path to purchase.
  • How advertising and word of mouth plays a large role in the decision-making process for Hispanics.
  • The role of tradition and cultural identity in shopping and purchasing.

Related Articles

Advertising Insights

Your Toolkit for Growth: Expert Insights from Univision’s Leading the Change Marketing Forum

Advertising Insights

4 Keys to Leading Change: Convincing your Organization that Hispanic Matters

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.