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Hispanic Word of Mouth Leads to Auto Ad Receptivity

By Sara Hasson, SVP Strategy & Insights, Auto

Univision Auto Infographic

Of those participating in conversations about the Auto category, Hispanics are 26% more likely to be influenced by advertising. This number climbs to 38% among Univision viewers specifically. The power of the Univision halo effect is real.

Source: © 2014 Keller Fay Group, TalkTrack® Hispanic Augment.
Base: Auto conversations among A18-49, CY14.

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