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Mobile is the Gateway to Auto Information for Hispanics

By Sara Hasson, SVP Strategy & Insights, Auto

As Nielsen reported in 2014, Hispanics are consuming Digital media at exceptional rates.  Mobile is at the root of that engagement and this is no different in the Auto category; of all Hispanic traffic to auto manufacturer sites, 41% came from mobile vs. 30% for total U.S.

Source: ComScore, MediaMetrix November 2014 (Total Unique Visitors/Viewers); U.S. Note: Based on Automotive Manufacturers Category; Cumulative, Grouped sites not included






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