What automaker wouldn’t want a buyer who represents additional purchase opportunities? Luckily for them, Hispanics do! According to Simmons and Polk studies, Hispanic Americans are 11 years younger and buying new vehicles at the same frequency as total market (every 40 months) – offering 3+ more buying cycles than the total U.S. population.
Source: 1.Simmons NCS/NHCS Fall 2013, Adults Full Year, Base: A18+ and Most recently acquired vehicle was new. 2. Polk 2012 Custom Study; New Vehicle Retail Registrations (Sales and Leases), based on Enhanced Ethnic Data.