Article Auto

Hispanic New Vehicle Buyers Offer 3+ More Buying Cycles

Aug 25, 2014

What automaker wouldn’t want a buyer who represents additional purchase opportunities? Luckily for them, Hispanics do! According to Simmons and Polk studies, Hispanic Americans are 11 years younger and buying new vehicles at the same frequency as total market (every 40 months) – offering 3+ more buying cycles than the total U.S. population.

Source: 1.Simmons NCS/NHCS Fall 2013, Adults Full Year, Base: A18+ and Most recently acquired vehicle was new. 2. Polk 2012 Custom Study; New Vehicle Retail Registrations (Sales and Leases), based on Enhanced Ethnic Data.

Related Articles


U.S. Hispanics: Driving Auto Sales Growth

Advertising Insights

4 Keys to Leading Change: Convincing your Organization that Hispanic Matters

By clicking submit you agree to our Privacy Policy and Terms of service.