This Hispanic411 Webinar from Univision and research partner GfK unveiling new research showcasing the Hispanic opportunity within the auto industry, how Hispanics interact with auto brands throughout the purchase process, and provides auto marketers a jump-start on how to win with this growing and valuable consumer base.
In this webinar we cover:
- Snapshot of U.S. Hispanic auto consumer
- Competitive automotive landscape
- Upper funnel insights: Hispanic and Non-Hispanic awareness, familiarity, opinion and consideration
- Lower funnel data: Hispanic and Non-Hispanic first choice, shopping process and purchase
- Implications for auto marketers