By Tim Natividad, President, U.S. Advertising Sales and Marketing
2025 marked a pivotal year in TelevisaUnivision’s evolution — accelerating our digital-first strategy while deepening our role at the center of Hispanic culture. Building on more than 70 years of leadership, we continued to modernize our content, platforms, and advertising solutions to better serve a new generation of U.S. Hispanics and the brands looking to connect with them.
Throughout the year, our innovation ecosystem created more opportunities for marketers to live alongside the moments that matter most — across entertainment, sports, music, and politics, including comprehensive coverage of the New Jersey gubernatorial race and a candidate town hall hosted by Noticias Univision — delivering expanded reach, deeper engagement, and measurable impact.
TelevisaUnivision remains the undisputed leader in Spanish-language media, combining reach, engagement, and viewing at a scale no other network can match.
- TelevisaUnivision attracts the most engaged audience of any major media company across its U.S. television networks
- Univision is No. 1 network on all of television with U.S. Hispanics, the undisputed leader on Spanish-language television
- ViX, the leading Spanish-language streaming service, surpassed 10 million subscribers globally, delivering double-digital growth year-over-year
- ViX 360 with Roku, a new advertising solution, delivering reach of two-thirds of all U.S. Hispanics
- Road to Beast Cup with MrBeast, a first-of-its-kind partnership that blends creator influence, our legacy scale, and community impact
- ViX MicrOs, bite-size, bingeable microdramas with short-form videos and a new way for advertisers to engage with young audiences. In 2025, the ViX team rolled out 40 new titles of microdramas, with 100 set for 2026
- ViX Música, serving as the go-to hub for Latin music on our leading streaming service ViX, including brand new ViX Música All Access episodes on stars like Marc Anthony, Romeo Santos, and Sebastian Yatra
As the no. 1 destination for entertainment content with U.S. Hispanics, delivering the best and biggest moments in culture, TelevisaUnivision brought our brands and partners to the center of it all, from music, to sports, and more.
- 91 tentpole activations across our entertainment tentpoles – including Latin GRAMMYS®, and sports events like Concacaf Gold Cup and FIFA Club World Cup
- Our robust sports portfolio, featuring Road to 2026, Liga MX, UEFA Champions League and more, kept audiences locked in – and advertisers at the heart of the action, with TelevisaUnivision platforms accounting for 50% of all soccer viewing
- Coverage of the 2025 FIFA Club World Cup across our U.S. networks was the most watched for the tournament on TV, regardless of language; while Gold Cup was the most-watched soccer tournament among U.S. Hispanics, dominating in major markets
All year round, Así Studios delivered in-culture campaigns to help brands resonate:
- 156 Así Studios-produced campaigns
- Curated content and integrations for a total of 141 brands
- 52 new advertisers activated with us in 2025
Our digital-first strategy grew, bringing la cultura to mobile audiences:
- 151 social campaigns, outputting 1,170 social posts with a whopping 10.1 million impressions, 690 million engagements, and 282.5 million video views
Hispanic creators played a central role in helping brands show up authentically in culture — not just as advertisers, but as participants in the moments that mattered most. From real-time reactions around tentpole events to everyday storytelling rooted in humor, family, and identity, TelevisaUnivision’s creator campaigns translated brand messages into content that felt native to the feed and meaningful to their communities. This creator-led approach allowed brands to move at the speed of culture while building trust, relevance, and sustained engagement across platforms.
- 51 creator campaigns, delivering 174 pieces of creator content
- 200+ creators worked with across efforts
- 2 Casa Creator events
- 8 creator award winners
We’re closing the year energized by the industry’s collective progress and the countless campaigns that placed Hispanic audiences at the center. TelevisaUnivision’s solutions allowed brand partners to unlock new pathways for cultural resonance and measurable results.
As we look ahead to 2026, the focus remains clear: continue elevating innovation, deepening cultural connection, and expanding opportunities for marketers to authentically engage U.S. Hispanics at scale.
Sources:
Nielsen, NPM, L+SD data 2025
TelevisaUnivision Internal Insights 2025
