Why Hispanics | Your Ultimate Growth Opportunity
“The Hispanic consumer is really the growth engine of the American future,” said J. Walker Smith, Chief Knowledge Officer at Kantar. They are actively engaged and spending – producing $2.8 trillion of the American GDP. They are young – 58% under the age of 34, on the cusp of purchasing homes and starting families. The growth potential for your brand lives within the Hispanic consumer: connect with them, and they’ll grow with you.
Source: Latino Donor Collaborative, Leading the Change Forum, 2022; Nielsen, Leading the Change Forum, 2022; Kantar, Leading the Change Forum, 2022