Why Hispanics | Your Ultimate Growth Opportunity

“The Hispanic consumer is really the growth engine of the American future,” said J. Walker Smith, Chief Knowledge Officer at Kantar. They are actively engaged and spending – producing $2.8 trillion of the American GDP. They are young – 58% under the age of 34, on the cusp of purchasing homes and starting families. The growth potential for your brand lives within the Hispanic consumer: connect with them, and they’ll grow with you.  

Source: Latino Donor Collaborative, Leading the Change Forum, 2022; Nielsen, Leading the Change Forum, 2022; Kantar, Leading the Change Forum, 2022 

Related Articles


Leading the Change 2022 | State Farm


Hispanic Marketing | How to Jump In and Get Started

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.