LTC Live: Winning with Gen Z Hispanics on Social

In a dynamic era where Gen Z is at the forefront of cultural change, young Hispanics stand out as key players, shaping popular culture and fueling future business growth. We’ll help you crack the code on connecting authentically on social, where Young América engages with friends, family, and in-culture content.​

In this recording, you’ll hear from Jocelyn Cruz, Director at Paramount Pictures; Cara Buscaglia, Chief Innovation and Insights Officer at Talkwalker; Creator Jay Torres; and Leslie Koch, Vice President of Social Media at TelevisaUnivision as they discuss the importance of culturally savvy partners, inclusive data sources, and trusted voices in helping brands drive emotions like pride that lead to purchase.