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LTC Live: Harnessing Cultural Insights and Building Brand Love with Hispanics
Hispanics are making a difference in the U.S., and they’re proud of it: driving economic growth, and playing a strong role in everything from pop culture to politics. And yet, they’re feeling even more undervalued and ignored by big brands and media.
During our Leading the Change Live Stream we had TelevisaUnivision speakers, Roberto Ruiz, EVP, Research, Insights, & Analytics shared consumer insights from The Hispanic Sentiment Study, a comparative analysis of Hispanic attitudes from 2018 to 2023, and Dan Riess, EVP, Chief Growth Officer, added MarketCast Ad Effectiveness research to show you can harness cultural pride with brand storytelling to build brand love with Hispanics.