Leading the Change 2021: How Connecting with U.S. Hispanics Can Grow Your Brand (Video)

Now, more than ever, the topic of diversity and inclusivity has become a focal point for brands and agencies across the country. At Univision, this is a banner we’ve been carrying for decades, giving voice to the fastest-growing segment in this country, Hispanics.  And in the last decade, our advertising sales organization has gone even further with our award winning Leading the Change Hispanic marketing forum with the goal of elevating Hispanic marketing strategies for brands who want to grow their business.

In the above video you’ll hear from industry experts Stacie de Armas, SVP of Inclusive Intelligence and Initiatives at Nielsen, Marshal Cohen, Chief Industry Advisor of Retail at The NPD Group, and Gabrielle A. Bradwell-Poteat, Sports and Multicultural Asset Manager at Coca-Cola, as they highlight how important it is for brands to effectively connect with U.S. Hispanics.

Click on the links below to hear more tips on how brands can elevate their Hispanic market strategy and win with Hispanics:

• The Importance of Inclusive Marketing and Diverse Content
• The Power of Language and Culture