TelevisaUnivision, the world’s leading Spanish-language media company, and Nielsen, a global leader in audience measurement and media intelligence, today announced a new, multi-year measurement and data agreement covering all of TelevisaUnivision’s properties, including national and local broadcast, cable, streaming, radio. Under the agreement, TelevisaUnivision will continue to leverage Nielsen’s suite of media intelligence solutions.
“Measurement continues to evolve, and it is critical that it accurately reflects the scale, value, and influence of Hispanic audiences across platforms. We are pleased to continue working with Nielsen to support cross-platform measurement and to help ensure that brands and agencies can fully understand the audiences we reach every day,” said Tim Natividad, President of U.S. Advertising Sales and Marketing at TelevisaUnivision.
“We love working with TelevisaUnivision because we have the unique capabilities to help them grow their businesses,” said Amilcar Perez, Nielsen’s Chief Revenue Officer. “Only Nielsen can reliably measure streaming, traditional TV and audio, broken down by specific demographics. We will continue supporting TelevisaUnivision with cross-platform measurement and media intelligence designed to help them understand and demonstrate the value of their massive audiences across all platforms.”
Services for the deal include Advanced Audiences, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National out-of-home expansion.
TelevisaUnivision is home to the industry’s leading Spanish-language properties, including its flagship U.S. networks Univision, UNIMÁS, and TUDN, ViX, the world’s largest Spanish-language streaming service, and local affiliates across the country. The new partnership follows several viewership milestones for TelevisaUnivision in early 2026, including Univision’s lead as the most-watched Spanish-language network in the U.S., N+ Univision programming leading February as the most-watched Spanish-language news; Premio Lo Nuestro ranking as the most-watched awards show among U.S. Hispanics for 34 consecutive years; and record-breaking audiences for soccer coverage across platforms.
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About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.
About Nielsen
Nielsen is a global leader in audience measurement, data and media intelligence. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Contacts
Alyssa Bernstein, TelevisaUnivision
abernstein@televisaunivision.com
Jake Urbanski, Nielsen Communications
Jake.Urbanski@Nielsen.com
