Global creators and soccer legends will team up to compete in the first-ever 1v1 Creator Cup tournament, raising money to build new soccer fields around the world
NEW YORK – OCTOBER 9, 2025 – Jimmy Donaldson, aka MrBeast, and TelevisaUnivision, the world’s leading Spanish-language media company, are teaming up to launch “Road to Beast Cup” — a first-of-its-kind global initiative to bring the passion of soccer, teamwork, and community to fans worldwide as part of the highly-anticipated 2026 Summer of Soccer.
In a special event, top global creators will team up with soccer legends in the high-energy 1v1 Creator Cup at the iconic Estadio Azteca in Mexico City. Creators and legends will go head-to-head for the ultimate prize: a major contribution to build soccer fields in their home countries. Content from the Creator Cup will be distributed across MrBeast’s social media channels and TelevisaUnivision platforms, bringing the excitement to millions of fans globally.
Additionally, MrBeast, TelevisaUnivision, and Beast Philanthropy will join forces to build a new school and a soccer field near Mexico City while also refurbishing 10 additional soccer fields for children across the country. With a shared passion of spreading the love of the sport, these fields will be maintained and supported long-term in partnership with local community organizations, ensuring ongoing access to safe, sustainable spaces to learn and play.
“Soccer is the world’s most popular sport and Jimmy is the world’s most popular creator, making TelevisaUnivision the perfect partner to join us on our journey to create lasting change,” said Jeff Housenbold, CEO of Beast Industries. “We’re leaning into using the MrBeast platform to create lasting positive impact, which is at the heart of this partnership. The 1v1 Creator Cup will harness the voices of creators and their fans’ communities to make kindness go viral.”
“We are thrilled to partner with MrBeast and the Beast Industries team on an initiative that blends the very best of TelevisaUnivision: engaging fandom around the world’s most beloved sport, soccer, while giving back to the communities we so proudly serve,” said Tim Natividad, President of U.S. Advertising Sales and Marketing at TelevisaUnivision. “As the home of soccer for Hispanics across the world, this partnership pushes the game forward in new ways and delivers content built for today’s audience.”
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Press Contacts:
MrBeast
TelevisaUnivision
abernstein@televisaunivision.com
anegron@televisaunivision.com
