LTC Live: Good, Better, and Best Approaches to Advertising with Impact

What does it take to not just reach Hispanic audiences, but truly engage them in a meaningful way?

In this 30-minute Leading the Change session, TelevisaUnivision’s Juliana Gomez, SVP, Strategy & Insights, and EDO’s Laura Grover, SVP, Head of Client Solutions unpacked a Good, Better, Best framework to help brands maximize advertising effectiveness across Spanish-language and culturally-resonant media.

Learn how ads on Spanish-language platforms consistently outperform English-language media—and why where you place your message matters just as much as how it’s delivered. Backed by powerful case studies and performance data, this conversation revealed how top brands are driving best-in-class results by combining in-language, in-culture creative with the scale of TelevisaUnivision and ViX.

View the full session recording for actionable strategies for connecting with impact that drives intent.