LTC Live: Mastercard’s Copa América Connection

To inspire and increase meaningful engagements with the Hispanic market, many brands and marketers are turning to sports sponsorships, connecting with fans through la pasión del fútbol.

Mastercard turned to the Copa América soccer tournament to deepen connections with U.S. Hispanics. Hear from Mastercard marketers Marybeth Petescia, VP, Consumer Marketing; Ignacio Puig de la Bellacasa, VP, Strategy, Planning, and Operations; and Tara Marston, Director, Media and Brand Partnerships, on how they worked alongside TelevisaUnivision’s Así Studios to create culturally-driven, socially-relevant, custom content that aired live in broadcast with digital extensions.

To explore how your brand can amplify brand storytelling through the power of fútbol, watch the full recording above.