Live Coverage of UniMás’ “Liga MX” Showdown Between Juárez and América Tops ABC, CBS and Telemundo By Double-Digits Among Adults 18-34 on Friday Night, Outperforms Telemundo Among Total Viewers 2+ and Adults 18-49
UniMás Broadcast Prime Highlights – Week of November 2, 2020 to November 8, 2020
- UniMás’ weeknight 8 p.m. reality series, “Enamorándonos” attracted 490,000 Total Viewers 2+, 198,000 Adults 18-49 and 88,000 Adults 18-34. The program increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+2%), Adults 18-49 (+4%) and Adults 18-34 (+7%). The series also delivered audience growth to network’s Monday to Friday 8 p.m. to 10 p.m. time period year-over-year among Total Viewers 2+ (+5%).
- On Monday night, UniMás’ “Enamorándonos” out-delivered FOX’s entire original primetime line-up (“LA’s Finest” and “Filthy Rich”) during the 8 p.m. to 10 p.m. time period with double-digit audience advantages among Adults 18-34 (+10% adv.). UniMás’ “Enamorándonos” outperformed Telemundo’s “El Domo del Dinero” by double-digit margins among Adults 18-49 (+26% adv.) and Adults 18-34 (+30% adv.) in the 8 p.m. hour on Monday night. In fact, UniMás also topped CBS (+48% adv.) and FOX (+20% adv.) by double-digits in the 9 p.m. hour among Adults 18-34 on Monday night. “Enamorándonos” positioned UniMás ahead of The CW in the Monday to Friday 8 p.m. to 10 p.m. time period with double-digit audience advantages among Adults 18-49 (+38% adv.) and Adults 18-34 (+87% adv.).
- UniMás’ weeknight 10 p.m. novela series, “La Bella y Las Bestias” averaged 230,000 Total Viewers 2+, 109,000 Adults 18-49 and 52,000 Adults 18-34. The program delivered double-digit audience growth year-over-year to the network’s Monday to Thursday 10 p.m. to 11 p.m. time period among Adults 18-49 (+24%) and Adults 18-34 (+86%).
- On Friday night, UniMás’ live coverage of the “Liga MX: Juárez vs. América” soccer match topped ABC (+10% adv.), CBS (+21% adv.) and Telemundo (+76% adv.) by double-digit margins among Adults 18-34 in the 10:30 p.m. to 12:30 a.m. time period. The game also outperformed Telemundo by double-digit margins among Total Viewers 2+ (+13% adv.) and Adults 18-49 (+42% adv.) in the time slot. The Liga MX showdown delivered 673,000 Total Viewers 2+, 326,000 Adults 18-49 and 108,000 Adults 18-34. The match increased its audience by double-digits in the last half-hour compared to the first half-hour with Total Viewers 2+ (+34%), Adults 18-49 (+18%) and Adults 18-34 (+26%). The game also delivered triple-digit audience growth to the network’s Friday 10:30 p.m. to 12:30 a.m. time period week-over-week and year-over-year among all key demos.
- UniMás averaged 471,000 Total Viewers 2+, 211,000 Adults 18-49 and 84,000 Adults 18-34 during primetime. UniMás also outperformed The CW during primetime for the seventh consecutive week in the current 2020/2021 season among Adults 18-49 (+62% adv.) and Adults 18-34 (+100% adv.). UniMás also topped The CW in primetime for the 42nd and 45th consecutive week in 2020 year-to-date among Adults 18-49 and Adults 18-34, respectively.
- On Saturday night, UniMás outperformed the combined audience of Azteca, Estrella TV and TeleXitos by triple-digit margins among all key demos with a movie line-up that included (“Cineplex: The Italian Job” and “CineNight: Kung Fu Yoga”). The line-up delivered double-digit audience gains to the network’s 7 p.m. to 11 p.m. time slot week-over-week among Total Viewers 2+ (+24% to 625,000), Adults 18-49 (+40% to 292,000) and Adults 18-34 (+77% to 131,000). The movies also increased the time period year-over-year by +4% among Adults 18-49. With an average audience of 154,000 Adults 18-34, UniMás’ “Cineplex: The Italian Job” currently ranks as the highest-rated primetime feature film in the current 2020/2021 season on the network. This also marked the highest-rated Saturday night performance in the current 2020/2021 season with Adults 18-49 and Adults 18-34 on the UniMás network.
- On Sunday night, UniMás outperformed The CW by double-to-triple digit margins among Total Viewers 2+, Adults 18-49 and Adults 18-34 with a movie line-up that included (“Cineplex: Walking Tall” and “CineMás: The Bourne Legacy”). This marked the tenth straight Sunday night that UniMás has out-delivered The CW across all key demos.
- UniMás’ 7 p.m. airing of “Cineplex: Walking Tall” attracted 745,000 Total Viewers 2+, 399,000 Adults 18-49 and 122,000 Adults 18-34. The film topped Telemundo by double-digit margins among Total Viewers 2+ (+11%), Adults 18-49 (+52%) and Adults 18-34 (+21%) during the 7 p.m. to 8:30 p.m. time period. The movie also increased the network’s 7 p.m. to 8:30 p.m. time slot year-over-year among Total Viewers 2+ (+7%) and Adults 18-49 (+14%). “Cineplex: Walking Tall” currently ranks as the highest-rated primetime feature film in the current 2020/2021 season on the UniMás network with Total Viewers 2+ (745,000) and Adults 18-49 (399,000).
- UniMás outperformed the combined audience of Azteca, Estrella TV and TeleXitos for the entire week during primetime with double-digit audience advantages among Total Viewers 2+ (+51% adv.), Adults 18-49 (+76% adv.) and Adults 18-34 (+45% adv.).
Source: Nielsen, NPM (11/02/2020-11/08/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Effective 08/31/2020, Out of Home PPM data is included for UniMás and participating networks.
