Univision Finishes Ahead of CBS and NBC During Primetime For Entire Week With Adults 18-34
Univision is No. 1 Spanish-Language Network in Primetime For 22nd Consecutive Week Across All Key Demos
Univision Broadcast Prime Highlights – Week of April 20, 2020 to April 26, 2020
- For the entire week, Univision finished as the third most-watched broadcast network during primetime, outperforming CBS, NBC and The CW with 240,000 Adults 18-34 as well as the fifth-largest broadcast network, ahead of The CW with 549,000 Adults 18-49 and 1.4 million Total Viewers 2+.
- Univision increased its primetime audience from the comparable week last year among Total Viewers 2+ (+11% to 1.4 million), Adults 18-49 (+12% to 549,000) and Adults 18-34 (+35% to 240,000), marking the sixth consecutive week of double-digit audience growth.
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) across every night last week among Adults 18-34 and on four out of seven nights among Adults 18-49.
- Univision ranked as the No. 1 Spanish-language network in primetime for the twenty-second consecutive week with double-digit audience advantages over Telemundo among Total Viewers 2+ (+45% adv.), Adults 18-49 (+32% adv.) and Adults 18-34 (+37% adv.).
- Averaging more than half-a-million Adult 18-49 viewers, “Te Doy La Vida” (658,000), “Amor Eterno” (777,000) and “Sin Miedo a la Verdad” (532,000) positioned Univision as the No. 1 Spanish-language network, outperforming Telemundo by double-digits during the respective weeknight hours of 8 p.m. (+41% adv.), 9 p.m. (+57% adv.) and 10 p.m. (+32% adv.).
- In its second week, “Te Doy La Vida” averaged 1.7 million Total Viewers 2+, 658,000 Adults 18-49 and 304,000 Adults 18-34 and propelled Univision to a third-place finish on broadcast television in the weeknight 8 p.m. hour, ahead of CBS, NBC and The CW with Adults 18-34. It also out-delivered Telemundo’s “Cennet” for the second straight week by +39% among Total Viewers 2+, +41% among Adults 18-49 and +52% among Adults 18-34.
- Univision’s “Amor Eterno” delivered 2.0 million Total Viewers 2+, 777,000 Adults 18-49 and 322,000 Adults 18-34 and made it a top-rated broadcast network in the Monday through Friday 9 p.m. to 10 p.m. time slot, out-delivering CBS, NBC and The CW among Adults 18-34. The Turkish novela also attracted more Total Viewers 2+ (+85% adv.), Adults 18-49 (+57% adv.) and Adults 18-34 (+47% adv.) than Telemundo’s “La Doña II.”
- Univision finished ahead of NBC in the weeknight 10 p.m. hour with “Sin Miedo a la Verdad” among Adults 18-34. “Sin Miedo a la Verdad” concluded its third season run with 1.4 million Total Viewers 2+, 532,000 Adults 18-49 and 217,000 Adults 18-34 during its finale week and outperformed Telemundo’s “La Reina Del Sur II Edicion Especial” by double-digits among Total Viewers 2+ (+60% adv.), Adults 18-49 (+30% adv.) and Adults 18-34 (+37% adv.).
- With the movie presentation of “Charlie and the Chocolate Factory,” Univision captured the No. 2 broadcast network ranking, outperforming CBS, NBC, FOX and The CW during the 8 p.m. to 10 p.m. time slot on Sunday night among Adults 18-34. “Charlie and the Chocolate Factory” attracted 885,000 Total Viewers 2+, 387,000 Adults 18-49 and 198,000 Adults 18-34 and drove Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo for the entire night among Total Viewers 2+ (+27% adv.), Adults 18-49 (+25% adv.) and Adults 18-34 (+48% adv.).
Source: Nielsen, NPM (04/20/2020-04/26/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
