UniMás’ “Enamorándonos” Delivers Highest-Rated Weekly Performance Across All Key Demos
UniMás Broadcast Prime Highlights – Week of February 17, 2020 to February 23, 2020
- UniMás delivered double-digit year-over-year audience growth during primetime among Total Viewers 2+ (+58% to 596,000), Adults 18-49 (+63% to 286,000) and Adults 18-34 (+51% to 128,000), marking the seventeenth consecutive week of audience growth.
- For the entire week, UniMás delivered week-over-week audience growth during primetime among Adults 18-34 (+3% to 128,000).
- UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with week-to-week audience gains among Total Viewers 2+ (+4% to 786,000), Adults 18-49 (+2% to 370,000) and Adults 18-34 (+2% to 161,000), marking the fifth consecutive week of audience growth with Total Viewers 2+.
- The reality series drew in more Adults 18-34 than first-run episodes of ABC’s “Fresh Off The Boat,” CBS’s “Tommy,” NBC’s “Indebted,” Fox’s “Outmatched” and “Almost Family,” The CW’s “The Flash,” “All American,” “Batwoman,” “Supergirl,” “DC’s Legends of Tomorrow,” “Charmed,” “Katy Keene” and “Dynasty,” and Telemundo’s “La Voz II.”
- On Sunday night, UniMás out-delivered The CW for the entire night with double-digit audience advantages among Adults 18-49 (+32% adv.) and Adults 18-34 (+72% adv.) with a line-up that included “CineMás: Hitman” and “CineMás: Hitman: Agent 47,” marking the eleventh consecutive Sunday that it has outperformed The CW. The Sunday night movie-lineup also delivered double-digit audience gains among Adults 18-49 (+10% to 327,000) and Adults 18-34 (+21% to 151,000) to the network’s 7:00 p.m. to 11:00 p.m. time period versus the prior week. Additionally, “CineMás: Hitman” attracted more Adults 18-34 (+13% adv.; 171,000 vs. 151,000) than the airing of Telemundo’s “La Voz II.”
- In the current 2019/2020 season, UniMás is averaging double-digit audience growth versus similar dates in the previous season among Total Viewers 2+ (+38% to 493,000), Adults 18-49 (+44% to 237,000) and Adults 18-34 (+36% to 101,000).
- UniMás out-delivered The CW in primetime with double-digit audience advantages among Adults 18-49 (+25% adv.) and Adults 18-34 (+88% adv.), marking the fifth and tenth consecutive week it has outperformed The CW with Adults 18-49 and Adults 18-34, respectively.
- Driven by Saturday night’s movie line-up including, “Cineplex: Next” and “Cinenight: Hansel and Gretel: Witch Hunters,” UniMás delivered more Adults 18-34 than CBS (+29% adv.) and NBC (+10% adv.) for the entire night. The Saturday night movie presentation also increased UniMás’ Saturday 7:00 p.m. to 11:00 p.m. time period week-to-week among Total Viewers 2+ (+40% to 676,000), Adults 18-49 (+19% to 287,000) and Adults 18-34 (+9% to 121,000).
- UniMás attracted more Total Viewers 2+ (+203% adv.), Adults 18-49 (+354% adv.) and Adults 18-34 (+457% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (02/17/2020-02/23/2020 vs. 02/10/2020-02/16/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
