UniMás’ “Enamorándonos” Achieves Highest-Rated Weekly Performance Across All Key Demos
UniMás Broadcast Prime Highlights – Week of September 30, 2019 to October 6, 2019
- For the entire week, UniMás delivered double-digit week-over-week audience growth during primetime among Total Viewers 2+ (+24% to 352,000), Adults 18-49 (+36% to 177,000) and Adults 18-34 (+41% to 76,000), marking the second consecutive week of audience growth.
- UniMás also increased its primetime audience year-over-year among Adults 18-34 (+3% to 76,000).
- UniMás’ “Enamorándonos” averaged its highest-rated weekly performance since its premiere with week-to-week audience gains among Total Viewers 2+ (+4% to 311,000), Adults 18-49 (+5% to 148,000) and Adults 18-34 (+5% to 63,000), marking the third consecutive week of audience growth with Adults 18-49 and Adults 18-34 and second consecutive week with Total Viewers 2+.
- UniMás’ 9 p.m. reality series, “Resistiré” delivered double-digit audience gains among Total Viewers 2+ (+11% to 189,000), Adults 18-49 (+42% to 111,000) and Adults 18-34 (+50% to 45,000) versus its premiere week.
- UniMás’ weeknight 10 p.m. news program, “Noticiero Univision Edición Nocturna” increased its audience by double-digits week-to-week among Adults 18-49 (+36% to 110,000) and Adults 18-34 (+41% to 38,000). The news program also delivered week-over-week audience growth among Total Viewers 2+ (+5% to 216,000).
- On Wednesday night, UniMás outperformed The CW for the entire night by double-digit margins among Adults 18-34 (+22% adv.) with the special live coverage of “Selección Mexicana México vs. Trinidad y Tobago.”
- México vs. Trinidad y Tobago delivered 787,000 Total Viewers 2+, 439,000 Adults 18-49 and 202,000 Adults 18-34. The match also out-delivered the premiere of CBS’s “S.W.A.T” as well as first-run episodes of The CW’s “iHeartRadio Music Festival Night 1” and Telemundo’s “Exatlón Estados Unidos” and “No te Puedes Esconder” among Adults 18-34.
- Driven by Saturday night’s movie line-up including, “Cineplex: The Mummy: Tomb of The Dragon Emperor” and “Cineplex: The Mexican,” UniMás increased its Saturday 8:00 p.m. to 12:30 a.m. time period week-to-week by double-digit margins among Total Viewers 2+ (+15% to 421,000), Adults 18-49 (+20% to 220,000) and Adults 18-34 (+42% to 102,000).
- UniMás’ Sunday night “Cine de Las Estrellas” movie line-up of “The Bourne Identity” and “The Bourne Supremacy” averaged more Total Viewers 2+ (+43% to 477,000), Adults 18-49 (+41% to 231,000) and Adults 18-34 (+23% to 97,000) to the network’s 6:30 p.m. to 11:30 p.m. time period versus the prior week.
- UniMás attracted more Total Viewers 2+ (+11% adv.), Adults 18-49 (+39% adv.) and Adults 18-34 (+38% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Source: Nielsen, NPM (09/30/2019-10/06/2019 vs. 09/23/2019-09/29/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
CONTACT: Kevin Sornatale, 212-455-5259, ksornatale@univision.net
