By: Rapid TV News
In what it said was a stark contrast to the declines among the big four English-Language nets, leading US Hispanic media company Univision is claiming to be the lone network to deliver year-over-year audience growth in primetime with Adults 18-49 during the July 2019 sweeps.
Quoting data from Nielsen and NPM, and in keeping with recent predictions, Univision claims that led by a July slate featuring live sports and music events it outperformed CBS, FOX, The CW, and Telemundo during primetime and out-delivered one or more of the English-language broadcast networks.
The broadcaster delivered 8% year-on-year growth, claiming to have averaged more young adults 18-34 in primetime than CBS, FOX and The CW. It added that it increased its primetime audience year-over-year among adults 18-34 (+18%), while CBS, NBC, and FOX sustained audience declines. With a median age of 45, Univision ended the July 2019 sweep as the youngest broadcast network in primetime, attracting an audience that is 15 years younger than the average viewer of the big four English-language broadcast networks.
Overall, Univision also said that it averaged the highest audience concentration of millennials and Adults 18-49 compared with all English-language broadcast networks in primetime. Univision’s performance with millennials was driven by La Reina Soy Yo, La Rosa De Guadalupe and Por Amar Sin Ley, which delivered more adult 18-34 viewers than first-run episodes.
The increases weren’t just over the English-speaking nets. Univision’s portfolio of networks, including UniMás, Galavision, and TUDN, were said to have delivered a 60% audience share in primetime over the major Spanish-language competitors among adults 18-49.
Source: Rapid TV News
