By: Adam Jacobson
For viewers of Univision Communications craving more noticias, their prayers have been answered.
A slate of new local news apps in Los Angeles, New York, Miami, Houston, Dallas, Chicago and the Bay Area are now available for download.
The apps are available on the iOS App Store and on Google Play, and give Univision audiences in the seven markets where it has O&Os access to latest breaking news, weather, traffic and more, in the palm of their hand.
“The launch of these new apps is the direct result of our re-investment as a company into our local stations across the country, allowing us to elevate the ways in which our viewers can engage with us and stay connected to the news they need the most. Keeping up with your local Univision newscast has never been easier,” said Chris Peña, SVP of News for Local Media at Univision. “We are excited to kick off 2019 by providing our audience with the award-winning, hyper-local content that only Univision delivers in an ultra-accessible mobile format they can bring anywhere.”
The new mobile experience is optimized to provide Univision audiences in cities across the U.S. with breaking news notifications, weather forecasts and local programming.
Univision’s local affiliate websites around the country have also been revamped to mirror the user experience and aesthetic on the apps.
Additional Univision stations will unveil local apps in the coming months.
Source: RBR.com
