UniMás Out-Delivers The CW on Monday Night By Double-Digit Margins Among Adults 18-34 With Season 2 Premiere of “Rosario Tijeras”
UniMás Broadcast Prime Highlights – Week of January 7, 2019 to January 13, 2019
- UniMás delivered an average audience of 311,000 Total Viewers 2+, 146,000 Adults 18-49 and 73,000 Adults 18-34 during primetime.
- With the season 2 debut of “Rosario Tijeras,” UniMás out-delivered The CW on Monday night with double-digit audience advantages among Adults 18-34 (+17% adv.).
- Airing at 10pm on Monday January 7th, 2019, the season 2 premiere telecast of “Rosario Tijeras” attracted more Total Viewers 2+ (+78% to 335,000), Adults 18-49 (+28% to 188,000) and Adults 18-34 (+47% to 103,000) than the season 1 encore finale airing that preceded it on same night.
- In its premiere week, season 2 of “Rosario Tijeras” averaged 294,000 Total Viewers 2+, 150,000 Adults 18-49 and 71,000 Adults 18-34.
- UniMás increased its weekend primetime audience by double-digit margins among Adults 18-34 (+17% to 104,000) versus the prior week. The network also delivered week-to-week audience gains on Saturday night among Adults 18-49 (+3% to 166,000) and Adults 18-34 (+32% to 143,000).
- UniMás’ “Entre Dos Amores” averaged more Total Viewers 2+ (+10% to 216,000) and Adults 18-34 (+8% to 40,000) than the previous week.
- UniMás’ premiere of “La Gran Sorpresa” on Friday night, delivered an average audience of 207,000 Total Viewers 2+, 67,000 Adults 18-49 and 36,000 Adults 18-34.
- UniMás attracted more Adults 18-34 (+22% adv.) than the combined audience of Azteca and Estrella TV during primetime.
Broadcast Prime Network Rankers – Week of January 7, 2019 to January 13, 2019
Source: Nielsen, NPM (01/07/2019-01/13/2019 vs. 12/31/2018-01/06/2019) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
