UniMás Increased its Audience Week-To-Week by Double-Digits during Primetime among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Adventure Reality Competition, “Reto 4 Elementos: Naturaleza Extrema” Delivered Consecutive Weekly Audience Growth in the Last Six Weeks among Adults 18-49
UniMás Broadcast Prime Highlights – Week of April 23, 2018 to April 29, 2018
Driven by the Guadalajara vs Toronto CONCACAF Champions League Final, UniMás delivered double-digit week-to-week audience gains during primetime among Total Viewers 2+ (+17% to 708,000), Adults 18-49 (+23% to 322,000) and Adults 18-34 (+25% to 121,000). The match averaged over 1.5 million Total Viewers 2+, 950,000 Adults 18-49 and 417,000 Adults 18-34.
UniMás Adventure Reality Competition “Reto 4 Elementos Naturaleza Extrema” airing from 10pm to 12 midnight:
Delivered consecutive weekly audience growth in the last six weeks among Adults 18-49.
Reported double-digit week-to-week audience growth among Total Viewers 2+ (+12% to 459,000), Adults 18-49 (+13% to 219,000) and Adults 18-34 (+12% to 86,000).
Attracted more Total Viewers 2+ (+39%), Adults 18-49 (+26%) and Adults 18-34 (+27%) to the network’s time-period versus prior four-week performance.
UniMás’ 8pm to 9pm primetime variety line-up, reported week-to-week audience gains among Total Viewers 2+ (+6% to 291,000) and Adults 18-49 (+1% to 124,000) and averaged 40,000 Adults 18-34 last week.
UniMás’ weeknight epic drama, “La Tierra Prometida,” attracted more Total Viewers 2+ (+3% to 1.2 million), Adults 18-49 (+8% to 412,000) and Adults 18-34 (+6% to 173,000) to the time-period versus the prior week.
UniMás also out-delivered the CW network by double-digit margins during the Monday to Friday 9pm hour among Total Viewers 2+ (+29% adv.; 1.1 million vs. 884,000), Adults 18-49 (+22% adv.; 448,000 vs. 366,000) and Adults 18-34 (+15% adv.; 176,000 vs. 153,000).
Sunday night’s movie lineup “Cine De Las Estrellas Sun: Spy Kids: All the Time in The World” and “Cine De Las Estrellas Sun 2: Spare Parts,” increased UniMás’ audience, week-to-week, among Adults 18-49 (+6% to 275,000) and Adults 18-34 (+12% to 101,000).
UniMás attracted significantly more Total Viewers 2+ (+102% adv.), Adults 18-49 (+144% adv.) and Adults 18-34 (+169% adv.) than the combined audience of Azteca and Estrella TV during primetime.
In the current 2017/2018 season, UniMás is delivering more Total Viewers 2+ (+9% to 730,000) in primetime versus comparable weeks in the 2016/2017 season.
Broadcast Prime Network Rankers – Week of April 23, 2018 to April 29, 2018
Source: Nielsen, NPM (04/23/2018-04/29/2018) Live+SD and (09/25/2017-04/29/2018 vs. 09/19/2016-04/30/2017) Most Current data, Mon-Sat 8pm-11pm/Sun 7pm-11pm.
