MEMPHIS, Tenn., Feb. 19, 2018 – St. Jude Children’s Research Hospital® raised $4.3 million dollars during this year’s Promesa y Esperanza® (Promise and Hope) radio event held in 14 media markets in the U.S. with Univision radio stations on February 1st and 2nd. Thanks to events such as this one, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
During the event, thousands of Univision’s radio listeners across the U.S. called in or went online to become Angeles de Esperanza (Angels of Hope) and joined the #ThisShirtSavesLives movement by pledging to make a monthly donation of $20 or more to St. Jude. The on-air push coincided with a social media campaign encouraging Univision listeners, employees, and talent to participate by wearing and sharing photos in their THIS SHIRT on their social media channels.
Several Univision popular on-air personalities participated in St. Jude’s event, including: Omar Velasco and Argelia Atilano of El show de Omar y Argelia, Sylvia del Valle “La Bronca,” Jose Gutierrez “El Tambochi” and Carlos Ivan Paez “El Compa Ivan” of El Free-Guey, Raúl Molinar, Carla Medrano and Andrés Maldonado of El Bueno, La Mala y El Feo, Alejandro Gonzalez and Maikel Rodriguez of Los Pichy Boys, Javier Romero of Desayuno Musical, Alberto Sardiñas of El Show de Alberto Sardiñas, Raúl Brindis of El Show de Raúl Brindis, Maria Esther Mendez and Pancho Mercado of La Chula y La Bestia, Santi y Laurita of AMOR 107.5 as well as TV personalities like Tony Dandrades, Pamela Silva Conde, Borja Voces of Primer Impacto and Maity Interiano, Chef Jesús of Despierta América.
Some of the many participating Latin artists included: Luis Fonsi, Intocable, Banda MS, Prince Royce, Banda El Recodo, Juanes, Gerardo Ortiz, Los Huracanes del Norte, CNCO, Becky G, Jon Secada, Jencarlos Canela, Tommy Torres, Nacho, Leslie Grace, Frankie J., Ana Gabriel, Calibre 50, La Séptima Banda, Horacio Palencia, Jesús Mendoza, Jonathan Sánchez, Ulices Chaidez, Adriel Favela, Kevin Ortiz, Calibre 50, Christian Nodal, Adriel Favela, Regulo Caro, Cornelio Vega y su Dinastía, La Maquinaria Norteña, Banda Los Recoditos, Revancha Norteña, Brandon Solano, Konzentido, Banda La Maravillosa and Victoria Ortiz “La Mala”, among others.
“It is our responsibility as the leading media company serving Hispanic America to give a platform to those organizations dedicated to making a difference in the lives of the community we serve,” said Randy Falco, president and CEO of UCI. “St. Jude’s lifesaving mission has helped thousands of families and we are proud of our long-standing partnership to bring awareness to their cause and to empower our employees and audience to unite on important issues that matter.”
St. Jude began celebrating radiothons with Univision in 1998 and launched the first national radiothon with Univision’s radio stations in New York, Miami, and Los Angeles in 2006. The national radiothon first took place across all Univision’s radio markets in 2009. Since its inception, the St. Jude/Univision national event has raised more than $65 million.
“For 20 years, radiothon events with Univision have connected listeners across the U.S. to the lifesaving mission of St. Jude, enabling them to easily and quickly become Angeles de Esperanza and come together to directly impact pediatric cancer treatment, said Richard C. Shadyac Jr., the president and Chief Executive Officer of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “The generosity of Univision employees, listeners and viewers also supports St. Jude research efforts where we freely share the discoveries made here; and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.”
To join the THIS SHIRT SAVES LIVES movement, visit: www.thisshirtsaveslives.org.
Source: Chicago Evening Post
