Univision Communications Inc. (UCI) will close out 2017 as the leader in Spanish-language entertainment, sports and news, reaching over 100 million unique consumers across its platforms.
For the 25th consecutive year, Univision will rank as the No. 1 Spanish-language network in primetime, out-delivering its closest competitor among Total Viewers 2+ (+20% adv.), Adults 18-49 (+6% adv.) and Adults 18-34 (+3% adv.).
Univision has also outperformed its closest Spanish-language competitor in three out of the four weeknight hours with Adults 18-49: 7pm (+42% adv.), 8pm (+22% adv.) and 9pm (+6% adv.). Additionally, Univision is set to finish 2017 as the No. 1 Spanish-language network across all key dayparts, out-performing its closest competitor with double to triple-digit audience advantages among Adults 18-49.
Averaging 1.7 million Total Viewers 2+, 739,000 Adults 18-49, and 324,000 Adults 18-34 during primetime, Univision will finish 2017 as the fifth largest broadcast network for the 14th consecutive year among Total Viewers 2+ and Adults 18-49.
“In a time where viewers have so many entertainment and news options, Univision will finish 2017 with numbers that speak to the power of our diverse portfolio and deliver on what our community has trusted us to do. Entertainment and the love for soccer, coupled with informing Hispanic America has cemented our leadership in Spanish-language programming. As we head into the new year, we’ll continue to build on the deep connection we have with our audiences while creating engaging experiences for our partners,” said Lourdes Díaz, president of Entertainment, UCI.
Source: Produ
