Univision was the No. 1 Spanish-Language Network for the Entire Weekend with Double-Digit Advantages Over its Closest Competitor Among Total Viewers 2+, Adults 18-49 and Adults 18-34
“Mira Quién Baila” was the No. 1 Spanish-Language Reality Program for the Week; Growing for the Second Consecutive Week Among Total Viewers 2+ and Adults 18-34
Univision Broadcast Prime Highlights
Week of October 9, 2017 to October 15, 2017
Univision was the No. 1 Spanish-language network for the entire weekend, with double-digit advantages over its closest competitor among Total Viewers 2+ (+58%), Adults 18-49 (+67%) and Adults 18-34 (+66%).
“Mira Quién Baila” (Look Who’s Dancing) was No. 1 Spanish language reality program for the week, and secured Univision as the No. 1 Spanish-language network on Sunday night. Univision was also the No. 4 network, regardless of language, on Sunday night, outperforming ABC by +2% among Adults 18-49.
- “Mira Quién Baila” grew its week-to-week audience among Total Viewers 2+ (+3% to 1.9 Million) and Adults 18-34 (+7% to 327,000), and attracted 775,000 Adults 18-49.
- Following at 10pm, season 2 of “El Chapo” grew its week-to week audience by double-digit margins with Total Viewers 2+ (+20% to 1.4 million) and Adults 18-34 (+18% to 295,000). Univision also attracted more Adults 18-49 (+1% to 636,000) than the previous week.
Univision was the No. 3 broadcast network with Adults 18-34 on Friday night, beating ABC (+18%), NBC (+31%) and FOX for the second consecutive Friday. In fact, Univision’s entire primetime series lineup ranked among the top 10 programs for the night with Adults 18-34.
Airing Monday-Friday this past week…
- Univision’s 8pm series, “Enamorándome de Ramón,” attracted 1.4 million Total Viewers 2+, 595,000 Adults 18-49 and 276,000 Adults 18-34.
- Univision’s 9pm series, “Mi Marido Tiene Familia” (My Husband Has Family), averaged 1.7 million Total Viewers 2+, 707,000 Adults 18-49 and 323,000 Adults 18-34.
- At 10pm, Univision’s “Hoy Voy a Cambiar” (Today I will Change) and a second hour of “Mi Marido Tiene Familia” (My Husband Has Family) aired in the time-period. The combined delivery was up week-to-week among Total Viewers 2+ (+20% to 1.4 million), Adults 18-49 (+29% to 586,000) and Adults 18-34(+35% to 249,000) compared to prior week series delivery.
Source: Nielsen, NPM (10/09/2017-10/15/2017) vs prior week (10/02/2017-10/08/2017). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Program ranking based on programs with duration >29 minutes.
