Univision is the No. 3 Network for the Week Among Adults 18-34, Growing its Audience by Double-Digits and Beating FOX and CBS
Among Adults 18-49, Univision Beat FOX and NBC on Thursday, and FOX on Friday and Saturday
Univision Broadcast Prime Highlights
Week of February 20, 2017 to February 26, 2017
In the February sweep-to-date, Univision is the fifth largest broadcast network among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
February Sweep-to-date Univision averaged more Total Viewers 2+ (+2%) versus the comparable sweeps period a year ago.
Univision finished the week as the No. 3 Broadcast network, attracting more young Adults 18-34 than FOX (+15%) and CBS (+16%).
Univision grew its audience week-to-week among Total Viewers 2+ (+9% to 2.1 Million), Adults 18-49 (+12% to 949,000) and young Adults 18-34 (+15% to 424,000).
Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among young Adults 18-34.
- For the second consecutive Tuesday night Univision out-ranked ABC (+5%) as the No. 4 Broadcast network among young Adults 18-34. Univision also out-delivered FOX by +9% with young Adults 18-34.
- Univision maintained its position as the No. 4 Broadcast network on Wednesday night, attracting more young Adults 18-34 than CBS (+4%).
- Airing a three-hour live broadcast of the 29th Annual “Premio Lo Nuestro” Awards show, Univision ranked as the No. 2 network with young Adults 18-34 viewers and ranked No. 3 with Adults 18-49 on Thursday night.
- “Premio Lo Nuestro” reached 9.0 Million Total Viewers 2+ and averaged 3.5 Million Total Viewers 2+, 1.7 Million Adults 18-49 and 764,000 young Adults 18-34.
- Univision outperformed CBS (+71%), NBC (+98%) and FOX (+85%) by double-digit margins among young Adults 18-34, and posted a significant advantage over FOX (+43%) and NBC (+56%) with Adults 18-49.
- This marks the eighth consecutive year that Univision ranked as No. 2 network among Adults 18-34 when airing “Premio Lo Nuestro.”
- “Premio Lo Nuestro” was the third most watched program with young Adults 18-34 and ranked No. 6 with Adults 18-49.
- On Friday night Univision was the No. 3 network with young Adults 18-34, outperforming FOX (+69%) and NBC (+33%) for the third consecutive week. Univision also beat FOX (+22%) for the second consecutive week among Adults 18-49.
- Airing Friday’s at 8pm, Univision’s game show “Dale Replay” averaged more Adults 18-49 viewers (+15% to 641,000) and young Adults 18-34 (+7% to 259,000) than the previous week’s premiere.
- Univision rose to the No. 2 network with young Adults 18-34 viewers on Saturday night and ranked No. 4 with Adults 18-49, beating FOX with both demographics for the third consecutive Saturday night.
- Airing back-to-back Liga MX matches, Univision bested FOX (+74%) and CBS (+80%) by double-digit margins with young Adults 18-34.
- Among Adults 18-49, Univision out-delivered FOX (+18%) for the third consecutive Saturday.
- On Sunday night, Univision ranked as the No. 4 network, averaging more young Adults 18-34 viewers than NBC (+11%).
Airing at 8pm Mon-Wed, “Pequeños Gigantes USA” grew its week-to-week audience with Total Viewers 2+ (+3% to 2.0 million), Adults 18-49 (+2% to 808,000) and young Adults 18-34 (+4% to 384,000).
Airing Monday-Wednesday, Friday…
- At 9pm “Vino el Amor” (Then Came Love) averaged 2.2 Million Total Viewers 2+ (+2%), 928,000 Adults 18-49 and 452,000 young Adults 18-34 (+8%), increasing its average over the prior week.
- Airing at 10pm, “El Color de la Pasión” (The Color of Passion) grew its week-to-week average with Total Viewers 2+ (+2% to 2.3 Million) and Adults 18-49 (+1% to 1.0 Million), and attracted 433,000 young Adults 18-34.
Broadcast Prime Network Rankers
Week of February 20, 2017 to February 26, 2017
Source: Nielsen, NPM (02/20/2017-02/26/2017) vs. (02/13/2017-02/19/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm. M-Thu 8-9pm (02/06/2017-02/16/2017) vs. (09/19/2016-02/02/2017). Program ranker excludes programs duration <30 minutes. Reach based on 1 min + Qualifier. February 2017 Sweeps to-date (02/02/2017 – 02/26/2017) vs February 2016 Sweeps to-date (02/04/2016 – 02/28/2016). Live+SD.
