The Special Coverage Attracts highest-ever number of visitors across Univision News’ Digital Platforms
NEW YORK– JULY 14, 2015 – Univision News’ primetime newsmagazine, “Aquí y Ahora,” delivered its highest-rated telecast in the current 2014/15 season among Adults 18-49 and Adults 18-34 with its “Chapo Guzmán: El Más Buscado Otra Vez” special, which aired at 7 p.m. ET/8 p.m. PT on Sunday, July 12, 2015. The special chronicled the recent escape of the infamous Joaquín Guzmán Loera, better known as “El Chapo Guzmán” (Shorty Guzmán), and delivered 2.3 million Total Viewers 2+, 1.3 million Adults 18-49, 1.2 million Adults 25-54 and 579,000 Adults 18-34 viewers.
For the night, “Chapo Guzmán: El Más Buscado Otra Vez” ranked among the top 10 most-watched programs on all of television with Adults 18-49, Adults 25-54 and Adults 18-34, regardless of language. The special also delivered more young Adults 18-34 than the original airings of ABC’s “20/20” (+42% adv.) and NBC’s “Dateline” (+40% adv.) during the week.
ADDITIONAL HIGHLIGHTS
Univision Network’s “Chapo Guzmán: El Más Buscado Otra Vez” special on Sunday, July 12, 2015:
- Generated double-digit percentage audience growth among Total Viewers 2+ (+35%), Adults 18-49 (+72%), Adults 25-54 (+61%) and Adults 18-34 (+83%) compared to same night in 2014.
- Ranked as the No. 2 program on all of television, behind Univision’s “Copa de Oro 2015” broadcast of the Mexico vs. Guatemala game, among Hispanics in the key demographics of Total Viewers 2+, Adults 18-49, Adults 25-54 and Adults 18-34.
Additionally, Univision News also recorded the highest-ever number of visitors across its digital platforms for a single day. “Aquí y Ahora,” also generated more social activity in terms of Twitter unique authors and Tweets than Nightly News (NBC) and 60 Minutes (CBS).
Source: Nielsen. NPM & NPM-H Sunday (07/12/2015) 7pm-11pm, ABC’s “20/20” and NBC’s “Dateline” based on Friday (07/10/2015). Live+SD. Adobe Analytics, Univision Responsive Site + Univision Noticias App + Univision App, US + PR traffic only. 7/12/15, ranked on Unique Authors, Tweets, & Unique Audience.
CONTACT: Jose Zamora 305.925.8835 josezamora@univision.net @UCIPRTeam
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