Season-to-Date, UniMás Surpasses Telemundo as the No. 2 Spanish-Language Network on Saturday Night With Total Viewers 2+, Adults 18-49 and Young Adults 18-34
UniMás Broadcast Prime Highlights
Week of June 1, 2015 to June 7, 2015
UniMás ranked as the No. 2 Spanish-language network for the third consecutive Saturday night, delivering more Adults 18-49 (+7%) viewers than Telemundo. UniMás also secured the No. 2 Spanish-language network rank for the second consecutive week among Total Viewers 2+ (+18% more viewers than Telemundo).
- UniMás’ back-to-back feature film presentations of “Ni Sangre, Ni Arena” followed by “Kill Switch” outperformed Telemundo’s entire primetime lineup, including its Women’s FIFA soccer coverage, with Total Viewers 2+ and Adults 18-49.
- Season-to-date, UniMás outperforms Telemundo as the No. 2 Spanish-language network during Saturday primetime with Total Viewers 2+ (+21%), Adults 18-49 (+17%) and young Adults 18-34 (+8%).
Week-to-week, UniMás’ 10pm dramatic series “El Cartel de los Sapos” grew its Total Viewers 2+ (+20% to 237,000), Adults 18-49 (+20% to 139,000) and young Adults 18-34 (+38% to 72,000).
Compared to the prior week, UniMás increased its prime viewership among Total Viewers 2+ (+11% to 515,000), Adults 18-49 (+23% to 287,000) and young Adults 18-34 (+34% to 135,000).
UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+60%) and nearly double the young Adults 18-34 (+90%).
Source: The Nielsen Company, NPM (06/01/2015-06/07/2015) and Prior Week (05/25/2015-05/31/2015).
Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Program ranking excludes program with duration <29 min. Season-to-date averages based on Most Current.
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