UniMás Ranked as the No. 2 Spanish-Language Network on Sunday Night, Delivering More Adults 18-49 and Young Adults 18-34 Viewers than Telemundo
UniMás Broadcast Prime Highlights
Week of May 11, 2015 to May 17, 2015
UniMás is the No. 2 Spanish-language network on Saturday night during May Sweep-to-date, outperforming Telemundo. During the sweep, UniMás is averaging +15% more Total Viewers 2+, +11% more Adults 18-49 and +9% more young Adults 18-34 compared to Telemundo.
- Season-to-date, UniMás outperforms Telemundo as the No. 2 Spanish-language network during Saturday primetime with Total Viewers 2+ (+22%), Adults 18-49 (+17%) and young Adults 18-34 (+9%).
UniMás ranked as the No. 2 Spanish-language network last Sunday night, out-delivering more Adults 18-49 (+3%) and young Adults 18-34 (+9%) viewers than Telemundo.
- UniMás kicked off Sunday prime with a Liga Mexicana soccer match between Atlas and Guadalajara. The 7 p.m. match averaged more Adults 18-49 (960,000) and Adults 18-34 (465,000) viewers than Telemundo’s entire prime lineup including “La Voz Kids.”
Airing during the 8 p.m. hour (M-F), UniMás’ feature films grew their audience compared to the prior week among Total Viewers 2+ (+22% to 485,000), Adults 18-49 (+11% to 237,000) and young Adults 18-34 (+23% to 107,000).
Versus a week ago, the 9 p.m. series “Fugitivos” also built its viewership among Total Viewers 2+ (+22% to 310,000), Adults 18-49 (+13% to 157,000) and young Adults 18-34 (+13% to 68,000).
Week-to-week, UniMás’ 10 p.m. dramatic series “El Cartel de los Sapos” grew its Total Viewers 2+ (+2% to 196,000) and young Adults 18-34 (+4% to 48,000).
UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+14%) and young Adults 18-34 (+40%).
Source: The Nielsen Company, NPM (05/11/2015-05/17/2015) and Prior Week (05/04/2015-05/10/2015). (Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD. May Sweeps to-date (4/23/15-5/17/15). Program ranking excludes program with duration <29 min. Season to-date averages based on Most Current.
Broadcast Prime Network Rankers
Week of May 11, 2015 to May 17, 2015
Source: The Nielsen Company. NPM (05/11/2015-05/17/2015, May Sweep-to-date 04/23-05/17/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.
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