UNIVISION TO FINISH 2024 AS THE #1 SPANISH-LANGUAGE NETWORK ACROSS BROADCAST AND CABLE

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18 hours ago

Univision Boasts Double-Digit Advantages over Telemundo Across All Key Demos

The Leading Spanish-Language Network will Finish the Year as Top 5 Most-Watched Broadcast Network in Primetime, Regardless of Language

MIAMI (December 19, 2024) — Univision is expected to finish 2024 as the No. 1 Spanish-language network in primetime and total day for the 32nd consecutive year (since 1993), among Total Viewers, Adults 25-54 and Adults 18-49.

Continuing to be the leading destination for entertainment content, Univision reaches more U.S. Hispanic Adults 18-49 weekly than any other entertainment source across broadcast and cable. The network boasts the highest number of entertainment programs on all of television, with 58 out of the top 100 shows among U.S. bilingual Hispanic adults in this age group, surpassing all other networks regardless of language.

Univision boasts double-digit advantages in total day over Telemundo among Total Viewers (+11% advantage), Adults 25-54 (+24% advantage), Adults 18-49 (+29% advantage) and Adults 18-34 (+31% advantage).

Univision is the network of choice among U.S. Hispanics for news content, with Noticias Univision reaching more U.S. Hispanic Adult 18-49 viewers weekly than news on English-language broadcast and cable networks, as well as Telemundo. The news division is reporting quarter over quarter audience growth during fourth quarter of 2024 to date among Total Viewers (+5%), Adults 25-54 (+9%), Adults 18-49 (+12%) and Adults 18-34 (+10%).

TelevisaUnivision networks and platforms are the destination for U.S. Hispanics and soccer fans, with Univision airing some of the biggest events in sports this year. Univision was home to Super LVIII, the most-watched Super Bowl on Spanish-language television ever; the CONMEBOL Copa América final match between Argentina and Colombia, which drew the largest audience on Univision since the 2014 World Cup final; the UEFA Euro Cup title game, which was the most-watched Euro telecast ever in Spanish-language; and Game 1 of MLB World Series — combined with FOX Deportes, the biggest audience on Spanish-language television for a World Series game ever.

Liga MX again ranked as the most-watched club soccer league in North America. The 2024 Liga MX Apertura final between Club America and Monterrey was the #1 rated prime club soccer match of the year on any network with Adults 18-49, as Club America made history with a three-peat title win. The 2024 Liga MX Clausura final between Club America and Cruz Azul was the most-watched prime club soccer match of the year on any network in Total Viewers.

2024 Programming Highlights

Entertainment

Univision is home to two of the top three most-watched music award shows on all of television in 2024 (Premio Lo Nuestro and Latin GRAMMY Awards) among U.S. Hispanic Adults 18-49.

- As the longest-running award show on Spanish-language television, the 36th Annual “Premio Lo Nuestro” reached 3.9 million Total Viewers during its three-hour live broadcast on Thursday February 22, 2024 and positioned Univision as the No. 1 network on all of television for the fifth consecutive year among Adults 18-49. The award show propelled Univision to a first-place finish on Spanish-language television.

- The 25th Annual “Latin Grammy Awards” reached 4.2 million Total Viewers during its three-hour live broadcast (November 14, 2024), positioning Univision as the No. 1 network on all of television for the third consecutive year, ahead of ABC, CBS, NBC, FOX, The CW and all cable networks for the entire night with the key Adult 18 to 49 demographic. It also drove Univision to the No. 1 network ranking on Spanish-language television, standing as the #1 entertainment program of the year on Spanish-language television among Total Viewers and Adults 18-49.

As the top-rated primetime drama on all of television among U.S. Hispanic Adults 18-49 throughout 2024 thus far, the second season of “Mujer” averaged 1.4 million Total Viewers, 423,000 Adults 18-49 and 137,000 Adults 18-34 and positioned Univision ahead of CBS in the weeknight 9 p.m. hour with both the key 18 to 49 and 18 to 34 demographics. “Mujer” delivered double-digit audience growth in its second season compared to its first season among Total Viewers (+34%), Adults 18-49 (+27%) and Adults 18-34 (+10%). “Mujer” also drove Univision to a first-place finish on Spanish-language television in the weeknight 9 p.m. to 10 p.m. time slot across all key demos.

“Fugitivas” is delivering 1.0 million Total Viewers, 342,000 Adults 18-49 and 112,000 Adults 18-34, making Univision the No. 1 Spanish-language network in the weeknight 8 p.m. hour with double-digit audience advantages over Telemundo among the key 18 to 49 (+41% advantage) and 18 to 34 (+19% advantage) demographics. “Fugitivas” is attracting more Total Viewers (+24%), Adults 18-49 (+38%) and Adults 18-34 (+32%) than the comparable airings of its 8 p.m. predecessor and is the most-watched primetime drama on all of television during fourth quarter of 2024 to date with U.S. Hispanic Adult 18-49 viewers.

“La Historia de Juana” (airing weeknights at 9 p.m.) is averaging 1.0 million Total Viewers, 320,000 Adults 18-49 and 110,000 Adults 18-34, propelling Univision to a first-place finish on Spanish-language television with double-digit audience advantages over Telemundo across all key demos. It is delivering audience growth in comparison to the comparable airings of its 9 p.m. predecessor among Total Viewers (+10%), Adults 18-49 (+19%) and Adults 18-34 (+17%). “La Historia de Juana” is also outperforming Telemundo’s “Sed de Venganza” head-to-head in the Monday through Friday 9 p.m. to 10 p.m. time slot by double-digits among Total Viewers (+50% advantage), Adults 18-49 (+89% advantage) and Adults 18-34 (+62% advantage).

Univision offers more hours of live content daily (9 hours) than ABC (4.5 hours), CBS (5.5 hours) and NBC (5.5 hours).

- Its new all-female talk show, Desiguales is attracting 439,000 Total Viewers and 108,000 Adults 18-49 since its debut on February 9, 2024, outperforming its counterpart on Telemundo, “La Mesa Caliente” by double-digits with the key Adult 18 to 49 demographic (+16% advantage). “Desiguales” is delivering audience growth in December 2024 to date compared to its premiere month among Total Viewers (+7%) and Adults 18-49 (+5%) while also averaging two times more U.S. Hispanic Adult 18-49 viewers than the combined U.S. Hispanic audience of ABC’s “The View” and CBS’ “The Talk.”

- As the top-rated entertainment news magazine program among U.S. Hispanic Adults 18-49 throughout 2024, “El Gordo y La Flaca” is averaging 646,000 Total Viewers and 148,000 Adults 18-49 and has consistently increased its audience in the last six consecutive months with double-digit gains in December 2024 to date compared to June 2024 with the key Adult 18-49 demographic (+23%). “El Gordo y La Flaca” is out-delivering Telemundo’s “La Casa con Telemundo” with double-digit audience advantages among Total Viewers (+42% advantage) and Adults 18-49 (+59% advantage) as well as attracting more U.S. Hispanic Adult 18-49 viewers than the English-language syndicated entertainment news magazine programs of “Access Hollywood,” “Entertainment Tonight,” “Extra,” “Inside Edition” and “TMZ.”

News

Noticias Univision’s townhalls with the 2024 U.S. Presidential candidates Kamala Harris and Donald Trump reached 2.8 million Total Viewers and averaged 1.1 million Total Viewers, 126,000 Adults 18-34, 299,000 Adults 18-49, 356,000 Adults 25-54 and 939,000 Adults 18+. Both townhalls rank among the top 10 most-watched news specials on all of television in 2024 with U.S. Hispanic Adults 18-34. The two townhalls generated significant buzz across social and digital platforms, driving over 110 million impressions across Facebook, Instagram, TikTok, X and YouTube.

Noticias Univision’s coverage of the 2024 presidential election in Mexico reached 3.7 million Total Viewers and positioned Univision as the #1 Spanish-language network in the U.S. with double-digit audience advantages over Telemundo’s coverage among Total Viewers (+43% advantage), Adults 18-49 (+20% advantage), Adults 25-54 (+39% advantage) and Adults 18+ (+45% advantage). It ranked among the top 3 most-watched news program on all of television for the entire day with U.S. Hispanics among Total Viewers, Adults 18-49, Adults 25-54 and Adults 18+.

As the top-rated regular news program on Univision, “Noticiero Univision” is averaging 1.2 million Total Viewers, 400,000 Adults 25-54 and 308,000 Adults 18-49. It has consistently increased its audience in the last six consecutive months with double-digit gains in December 2024 to date compared to June 2024 among Adults 18-49 (+24%) as well as in the last four consecutive months with double-digit gains in December 2024 to date compared to August 2024 among Adults 25-54 (+21%). “Noticiero Univision” is outperforming “Noticias Telemundo” with double-digit audience advantages among Total Viewers (+25% advantage), Adults 25-54 (+35% advantage) and Adults 18-49 (+39% advantage). “Noticiero Univision” also ranks as the No. 1 evening news program on broadcast television for the 32nd consecutive year with more U.S. Hispanic viewers than the combined U.S. Hispanic audience of “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News” across all key demographics including Total Viewers, Adults 25-54 and Adults 18-49.

Sports

Univision aired four of the top 5 most-watched club soccer matches of the year.

Univision ranked as the #1 network in primetime among Adults 18-49 during its coverage of Copa America, with matches delivering 12 out of the top 20 programs on Spanish-language television this year. The tournament outperformed Telemundo’s 2022 World Cup coverage, up 12% among Total Viewers and 3% among Adults 18-49. The CONMEBOL Copa América final match (9:30 p.m. – midnight ET) between Argentina and Colombia delivered 6.35 million Total Viewers and 3.24 million Adults 18-49, drawing the largest audience on Univision since the 2014 World Cup final.

The UEFA European Championship title game featuring Spain and England delivered 3 million Total Viewers and 1.5 million Adults 18-49, the most-watched Euro telecast ever in Spanish-language.

In its first year airing Major League Baseball, Univision, combined with FOX Deportes, averaged 1.290 million Total Viewers for Game 1 of the World Series (Friday, Oct. 25), making it the biggest audience on Spanish-language television for a World Series game ever. Univision averaged 1.056 million Total Viewers and 366,000 Adults 18-49, with a peak audience of 1.3 million Total Viewers from 11 p.m. – 11:30 p.m.

TelevisaUnivision networks leads in Total Viewers for soccer viewing among all competitors in 2024, accounting for:

- 45% of all soccer viewing

- 66% of all primetime soccer viewing

- 78% of all Spanish-language soccer viewing

- 90% of all primetime Spanish-language soccer viewing

TelevisaUnivision’s portfolio of television networks, inclusive of Univision, UniMas, Galanovelas, Galavision and TUDN, is pacing to close the year with 60% audience share on Spanish-language television among Adults 18-49.

Source: Nielsen, NPM Panel Only (01/01/2024-12/01/2024, Live+7 and 12/02/2024-12/15/2024, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm and Mon-Sun 7am-2am, ad-supported networks. Reach based on 1+ minutes qualifier. Entertainment Programming Ranker based on NPM-H, Mon-Sun 7am-2am, ad-supported networks, excludes news, repeats, sports and sustainers. Bilingual based on HOH Hispanic Origin Language Spoken by the Person (Mostly Spanish, Mostly English or Spanish/English Equally). Award Shows and News Specials based on Live+SD. Noticiero Univision based on Mon-Fri 6:30pm-7:00pm, excludes specials. Based on Big Data Plus Panel for Latin Grammy Awards being the No. entertainment program on Spanish-language television. Live Content Hours based on Mon-Fri 7am-7pm, regularly scheduled entertainment and news programming on national television. Percent Share of Viewing based on Mon-Sun 7am-2am and on the sum of the gross impressions across all reportable Spanish-language networks (Nat Geo Mundo based on NPM-H).

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