PASSION, TRUE LOVE AND THE AMERICAN DREAM MAKE UNIVISION THE NO. 1 SPANISH-LANGUAGE NETWORK ON MONDAY NIGHT WITH “VINO EL AMOR” FINALE AND “LA DOBLE VIDA DE ESTELA CARRILLO” PREMIERE
Univision Doubles Audience of Closest Spanish-Language Competitor in Key Demos and Out-Delivers CBS, FOX and CW for the Entire Night Among Adults 18-34
“Vino El Amor” Finale on Univision Reaches 3.9 Million Viewers 2+ While “La Doble Vida de Estela Carrillo” Simulcast Premiere on Univision and UniMás Reaches 4.9 million Viewers 2+
NEW YORK – MAY 9, 2017 – With the grand finale of “Vino El Amor” and the premiere of “La Doble Vida de Estela Carrillo,” Univision finished as the No. 1 Spanish-language network on Monday night with double the audience of its closest competitor among Total Viewers 2+, Adults 18-49 and Adults 18-34. Univision also out-delivered CBS, FOX and CW for the entire night among Adults 18-34.
During the 8 p.m. hour, the finale of “Vino el Amor” averaged 2.6 million Total Viewers 2+, 1.2 million Adults 18-49 and 521,000 Adults 18-34 while it also positioned Univision as the No. 1 Spanish-language network with double the audience of its closest competitor. The concluding episode of the Napa Valley love story also increased its audience in the second half-hour compared to the first half-hour by double-digit margins among Total Viewers 2+ (+12%), Adults 18-49 (+15%) and Adults 18-34 (+24%).
The highly anticipated premiere of “La Doble Vida de Estela Carrillo” reached 4.9 million Total Viewers 2+ who tuned in to all or part of the one-hour simulcast airing on Univision and UniMás. The modern-day original story from acclaimed producer Rosy Ocampo averaged 3.0 million Total Viewers 2+, 1.5million Adults 18-49 and 619,000 Adults 18-34 during its simulcast debut.
ADDITIONAL NETWORK HIGHLIGHTS
On Univision, the one-hour premiere of “La Doble Vida de Estela Carrillo”:
- Reached 4.3 million Total Viewers 2+ who tuned in to all or part of the one-hour premiere.
- Averaged 2.5 million Total Viewers 2+, 1.2 million Adults 18-49 and 515,000 Adults 18-34.
- Made Univision the No. 3 broadcast network, ahead of CBS, FOX and CW among both Adults 18-49 and Adults 18-34.
- Positioned Univision as the No. 1 Spanish-language Network during the 9 p.m. hour with triple the audience of its closest competitor among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- Was the fourth most-watched program on broadcast television with more Adult 18-34 viewers than the entire original lineups on CBS (“Kevin Can Wait,” “Man with a Plan,” “Superior Donuts,” “The Great Indoors” and “Scorpion;” FOX (“Gotham” and “Lucifer”) and CW (“Supergirl” and “Jane the Virgin”) as well as the first-run episodes of ABC’s “Quantico” and NBC’s “The Wall.”
- Outperformed the original airings of ABC’s “Quantico,” CBS’ “Superior Donuts” and “The Great Indoors,” FOX’s “Lucifer” as well as the entire original lineup on the CW (“Supergirl” and “Jane the Virgin”) among Adults 18-49.
Source: Nielsen, NPM (05/08/2017) Mon 8pm-11pm, Live+SD. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included).
ADDITIONAL LOCAL HIGHLIGHTS
The “Vino El Amor” finale made Univision the No. 1 broadcast station in the 8:00 p.m. – 9:00 p.m. ET/PT time-period among:
- Adults 18-49 in Los Angeles, Miami, San Francisco and Sacramento.
- Adults 18-34 in Los Angeles, New York, Houston, San Francisco and Sacramento.
The finale of “Vino El Amor” was the No. 1 broadcast program of the day among:
- Adults 18-49 in Los Angeles.
- Adults 18-34 in Los Angeles, New York and Sacramento.
The finale of “Vino El Amor” was the No. 2 broadcast program of the day among:
- Adults 18-49 in New York and Sacramento.
Source: Nielsen, NSI, Monday (05/08/17). “Vino El Amor” finale aired 8:00 pm-9:00 pm ET/PT (7:00 pm-8:00 pm CT/MT). Total Day TP M-Su 6am-2am, broadcast programming only. KMEX includes UMEX on Spectrum HHs (formerly Time Warner Cable). Live+SD.
The “La Doble Vida de Estela Carrillo” debut made Univision the No. 1 broadcast station in the 9:00 p.m. – 10:00 p.m. ET/PT time-period among:
- Adults 18-49 in Los Angeles, Miami and Sacramento.
- Adults 18-34 in Los Angeles, Miami, Houston, Chicago and San Francisco.
The debut of “La Doble Vida de Estela Carrillo” was the No. 1 broadcast program of the day among:
- Adults 18-49 in Sacramento.
- Adults 18-34 in Miami and San Francisco.
The debut of “La Doble Vida de Estela Carrillo” outperformed ABC, CBS and FOX affiliated combined in the 9:00 p.m. – 10:00 p.m. ET/PT time-period among:
- Adults 18-49 in Sacramento.
- Adults 18-34 in Los Angeles, Miami, Houston, Dallas and San Francisco.
Source: Nielsen, NSI, Monday (05/08/17). “La Doble Vida de Estela Carrillo” debut aired 9:00 pm-10:00 pm ET/PT (8:00 pm-9:00 pm CT/MT). Total Day TP M-Su 6am-2am, broadcast programming only. KMEX includes UMEX on Spectrum HHs (formerly Time Warner Cable). Live+SD.
CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net
@UCIPRTeam