The highly anticipated and emotion-filled finale of Pequeños Gigantesdelivered stellar numbers on Sunday night, reaching 5.3 million Total Viewers 2+ who tuned in to all or part of the two-hour broadcast on the Univision Network.
The show averaged 2.5 million Total Viewers 2+, 397,000 Adults 18-34 and 922,000 Adults 18-49 as well as positioned Univision as the No. 1 Spanish-language network for the entire night with doubled the audience levels of Telemundo.
Furthermore, Pequeños Gigantes out-delivered Telemundo’s Luis Miguel, La Serie head-to-head in the 9pm hour with three times more Total Viewers 2+ (2,678,000 vs. 888,000) and Adults 18-34 (451,000 vs. 159,000) and two times more Adults 18-49 (1,035,000 vs. 466,000).
“Univision’s programming is at the center of family viewing time in U.S. Hispanic homes and shows like Pequeños Gigantes provide the opportunity to bring families together with content that resonates with all ages. These results are proof that our diversified content strategy is what sets us apart from all other Spanish-language networks and reinforces our mission of informing, empowering and entertaining Hispanic America,” said Jessica Rodríguez, president and COO of UCI Networks, and Chief Marketing Officer of Univision Communications Inc.
Source: Produ